![](\"http:\/\/www.erzurumflas.com\/wp-content\/uploads\/2017\/11\/manisa-esnafi-dijitale-tasiniyor_51a19d8.jpg\")
Manisa ekonomisine direkt etki eden firmalar\u0131 b\u00fcnyesinde bulunduran Madeni Sanatkarlar Odas\u0131, bu kurumlar\u0131n cirosunun, bilinirli\u011finin artmas\u0131 ve interneti profesyonel bir \u015fekilde kullanabilmeleri, reklamc\u0131l\u0131\u011f\u0131 en d\u00fc\u015f\u00fck b\u00fct\u00e7eyle ger\u00e7ekle\u015ftirebilmeleri ve raporlayabilmeleri i\u00e7in bir e\u011fitim d\u00fczenledi.<\/p>\n
\u2018Yerelden ulusala, s\u0131f\u0131rdan zirveye dijital b\u00fcy\u00fcmenin form\u00fclleri\u2019 ba\u015fl\u0131\u011f\u0131 alt\u0131nda verilen e\u011fitimleri Recep Ko\u00e7ak ve Hayrettin Akkayal\u0131 ger\u00e7ekle\u015ftirdi. E\u011fitim \u00f6ncesinde konu\u015fmalar\u0131n\u0131 yapan Manisa Esnaf ve Sanatkarlar Odalar\u0131 Birli\u011fi Ba\u015fkan\u0131 Hasan Geriter ve Madeni Sanatkarlar Odas\u0131 Ba\u015fkan\u0131 Halil K\u0131rl\u0131 taraf\u0131ndan e\u011fitimcilere plaketleri takdim edildi.<\/p>\n
Ba\u015fkan Hasan Geriter yapt\u0131\u011f\u0131 konu\u015fmas\u0131nda; e\u011fitimin ak\u015fam saatlerinde olmas\u0131na ra\u011fmen kat\u0131l\u0131mdan memnun oldu\u011funu belirtti. Bu e\u011fitimlerin g\u00fcnden g\u00fcne artaca\u011f\u0131n\u0131 ve e\u011fitimlere kat\u0131lan i\u015f sahiplerinin ekiplerini de bu e\u011fitimlere getirmelerini isteyen Geriter, dijitalle\u015fmenin g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda olmazsa olmazlar\u0131ndan oldu\u011funu vurgulayarak, bilinirlik ve motivasyon i\u00e7in yap\u0131lan her yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fc olaca\u011f\u0131n\u0131 fakat ne yap\u0131l\u0131rsa yap\u0131ls\u0131n farkl\u0131 ve g\u00fcvenilir bir \u015fekilde, d\u00fcr\u00fcstl\u00fck ilkesini bozmadan yap\u0131lmas\u0131 gerekti\u011fini de belirtti.<\/p>\n
Ba\u015fkan Halil K\u0131rl\u0131\u2019n\u0131n da d\u00f6nem d\u00f6nem ya\u015fanan ekonomik krizlere ra\u011fmen Manisa ekonomisine katk\u0131 yapan b\u00fct\u00fcn kurumlar\u0131n her zaman g\u00fc\u00e7l\u00fc olmas\u0131 gerekti\u011fini vurgulayarak, bu nedenle Manisa ekonomisine can veren yerli kurumlar\u0131n ge\u00e7 kalmadan dijitalde de kendilerine yer a\u00e7malar\u0131n\u0131 belirtti. Rakip faaliyetlerinin ve yap\u0131lan reklam harcamalar\u0131n\u0131n \u00e7ok daha kolay y\u00f6netilebildi\u011fi dijital reklamc\u0131l\u0131\u011fa b\u00fct\u00fcn kurumlar\u0131n girmesi gerekti\u011fini dile getiren K\u0131rl\u0131, ayr\u0131ca Madeni Sanatkarlar Odas\u0131 olarak e\u011fitimlerin artaca\u011f\u0131n\u0131 belirtti.<\/p>\n
Hayrettin Akkayal\u0131 ise, \u201cBu denli s\u0131cakkanl\u0131, \u00e7al\u0131\u015fkan Manisa esnaf\u0131, yerel ekonomi durgunlu\u011fu ya\u015fanmas\u0131na bakmadan, daha az yorgunlukla daha fazla kazand\u0131racak olan ulusalda sat\u0131\u015f yapmaya y\u00f6nelmeli, ulusala a\u00e7\u0131lman\u0131n yolu ise dijitalden ge\u00e7iyor. Kimse dijitale girmek i\u00e7in ge\u00e7 kalm\u0131\u015f say\u0131lmaz ve bu noktada en \u00f6nemli strateji b\u00fct\u00fcnle\u015fik dijital ileti\u015fimin yap\u0131lmas\u0131 ve kurum ruhunun belirlenen en etkili mecralara aktar\u0131lmas\u0131d\u0131r. Unutmamal\u0131y\u0131z ki do\u011fru kitle hedeflemesi ve stratejik kelimeler kullan\u0131ld\u0131\u011f\u0131 takdirde 10 TL ile 10 bin potansiyel m\u00fc\u015fteri elde etmek m\u00fcmk\u00fcnd\u00fcr\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
MAN\u0130SA EKONOM\u0130S\u0130NE D\u0130REKT ETK\u0130 EDEN F\u0130RMALARI B\u00dcNYES\u0130NDE BULUNDURAN MADEN\u0130 SANATKARLAR ODASI, BU KURUMLARIN C\u0130ROSUNUN, B\u0130L\u0130N\u0130RL\u0130\u011e\u0130N\u0130N ARTMASI VE \u0130NTERNET\u0130 PROFESYONEL B\u0130R \u015eEK\u0130LDE KULLANAB\u0130LMELER\u0130, REKLAMCILI\u011eI EN D\u00dc\u015e\u00dcK B\u00dcT\u00c7EYLE GER\u00c7EKLE\u015eT\u0130REB\u0130LMELER\u0130 VE RAPORLAYAB\u0130LMELER\u0130 \u0130\u00c7\u0130N B\u0130R E\u011e\u0130T\u0130M D\u00dcZENLED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[94258,13255,3669,20982],"class_list":["post-1026443","post","type-post","status-publish","format-standard","hentry","category-bilim-teknoloji","tag-dijitale","tag-esnafi","tag-manisa","tag-tasiniyor"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1026443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1026443"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1026443\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1026443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1026443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1026443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}