Kayseri Erciyes Teknopark\u2019ta faaliyet g\u00f6steren otomotiv yaz\u0131l\u0131m firmas\u0131, s\u0131f\u0131r ve ikinci el pazar\u0131nda i\u015f yapan otomobil firmalar\u0131 i\u00e7in, 81 il ve 600 il\u00e7eyi kapsayacak bi\u00e7imde pazara dair istatistikler ve analiz raporlar\u0131 sunuyor. Yaz\u0131l\u0131m sayesinde otomobil firmalar\u0131 pazar\u0131 en ince ayr\u0131nt\u0131s\u0131na kadar tan\u0131yor ve do\u011fru \u00fcr\u00fcn\u00fc do\u011fru pazarda sat\u0131\u015fa sunuyor.<\/p>\n
2015 y\u0131l\u0131ndan bu yana faaliyet g\u00f6steren EBS Dan\u0131\u015fmanl\u0131k, T\u00fcrkiye Otomotiv Pazar Analizi program\u0131 ile T\u00fcrkiye\u2019deki s\u0131f\u0131r ve ikinci el otomobil pazar\u0131n\u0131n nabz\u0131n\u0131 tutuyor. Hedef kitlesi otomobil firmalar\u0131 olan EBS Dan\u0131\u015fmanl\u0131k, 81 ilde ve 600 il\u00e7ede pazarda sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131, pazar\u0131n ekonomik g\u00fcc\u00fc, pazar\u0131n otomobil tercihleri gibi baz\u0131 ba\u015fl\u0131klarda analizler yaparak, otomobil sat\u0131\u015f firmalar\u0131n\u0131n do\u011fru \u00fcr\u00fcn\u00fc do\u011fru pazarla bulu\u015fturmas\u0131n\u0131 sa\u011fl\u0131yor. Firma yapt\u0131\u011f\u0131 i\u015fle T\u00fcrkiye\u2019de ilk ve tek olma \u00f6zelli\u011fi ta\u015f\u0131yor.<\/p>\n
Sekt\u00f6r\u00fcn y\u00fczde 55\u2019ine hitap ediyor<\/p>\n
11 b\u00fcy\u00fck otomobil markas\u0131, kiralama sekt\u00f6r\u00fcn\u00fcn y\u00fczde 55\u2019i, baz\u0131 bankalar ve 100\u2019\u00fcn \u00fczerinde otomotiv yetkili bayiini kapsayacak bi\u00e7imde pazar\u0131n y\u00fczde 55\u2019ine hitap ettiklerini s\u00f6yleyen firma genel m\u00fcd\u00fcr\u00fc Erol \u015eahin, temel ama\u00e7lar\u0131n\u0131n otomobil firmalar\u0131n\u0131 do\u011fru \u00fcr\u00fcn\u00fc do\u011fru pazarda sat\u0131\u015fa sunmalar\u0131 konusunda y\u00f6nlendirmek oldu\u011funu ifade etti. Bunun i\u00e7in, halihaz\u0131rda yap\u0131lan beyana dayal\u0131 istatistiklerin d\u0131\u015f\u0131nda, trafik tescile dayal\u0131 bi\u00e7imde hem s\u0131f\u0131r hem de ikinci el otomobil pazar\u0131 i\u00e7in istatistik ve analiz raporlar\u0131 haz\u0131rlad\u0131klar\u0131n\u0131 kaydeden \u015eahin, “M\u00fc\u015fterilerimiz \u2018otomotivanaliz.com\u2019 adl\u0131 sayfam\u0131za eri\u015fim sa\u011flad\u0131klar\u0131nda o ilde ya\u015fayan insanlar\u0131n kad\u0131n-erkek n\u00fcfus oranlar\u0131na, mill\u00ee ekonomiden ald\u0131klar\u0131 paya, i\u015fsizlik oran\u0131na, \u00e7al\u0131\u015fabilir i\u015f g\u00fcc\u00fcne, e\u011fitim seviyesine, o ilde kay\u0131tl\u0131 olan ara\u00e7 say\u0131s\u0131na, bin ki\u015fiye d\u00fc\u015fen ara\u00e7 yap\u0131s\u0131yla ilgili bilgi alabiliyorlar. Ayr\u0131ca o pazarda ger\u00e7ekle\u015fen; model, tip bilgisine kadar b\u00fct\u00fcn sat\u0131\u015flar ve pazar\u0131n t\u00fcm detaylar\u0131na ili\u015fkin bilgileri \u00e7apraz kar\u015f\u0131la\u015ft\u0131rmalara da ula\u015fabiliyorlar. Bu sayfalar\u0131n tamam\u0131 istenen boyutlarda excel verilerine aktar\u0131labiliyor. Yani m\u00fc\u015fterilerimize do\u011fru \u00fcr\u00fcn\u00fc do\u011fru pazara sunmalar\u0131 i\u00e7in yard\u0131mc\u0131 oluyoruz\u201d dedi.<\/p>\n
Firmalar\u0131n stok maliyetlerini d\u00fc\u015f\u00fcr\u00fcyor<\/p>\n
S\u00f6z konusu analizlerin firmalar\u0131 \u00f6zellikle stok organizasyonu konusunda y\u00f6nlendirdi\u011fine dikkat \u00e7eken \u015eahin, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
“M\u00fc\u015fterilerimiz buradan \u00e7\u0131kan rakamlara g\u00f6re stoklar\u0131n\u0131 organize ederek, y\u0131ll\u0131k milyonlarca dolarl\u0131k ekonomik tasarruf sa\u011fl\u0131yorlar hem de pazar\u0131n en k\u0131lcal noktalar\u0131ndaki verileri g\u00f6rd\u00fckleri i\u00e7in stoklar\u0131n\u0131 en verimli \u015fekilde kullanm\u0131\u015f oluyorlar. Otomotiv yetkili bayileri her ay satt\u0131klar\u0131 ara\u00e7 kadar, hatta satt\u0131klar\u0131 arac\u0131n yakla\u015f\u0131k y\u00fczde 20\u2019si kadar stok bulundururlar. Bu stok ciddi bir maliyet ortaya \u00e7\u0131kar\u0131r. Bu ara\u00e7lar vergisiz ya da ham bedelden dahi olmu\u015f olsa; bug\u00fcnk\u00fc rakamlarla bakacak olursak, 100 sto\u011fu bulunan bir bayinin, asgari 10-12 milyon liral\u0131k bir rakam\u0131 araca ba\u011fl\u0131yor olmas\u0131 gerekir. E\u011fer bu sto\u011funuzu \u015fekillendirir ve \u00e7e\u015fitlendirirken, do\u011fru analizlerden ya da do\u011fru programlardan yola \u00e7\u0131karsan\u0131z, 20 ile 30 g\u00fcn gibi k\u0131sa bir s\u00fcrede d\u00f6ng\u00fc sa\u011flayabilece\u011finiz, d\u00f6ng\u00fc sa\u011flayabilece\u011finiz bir stok olu\u015fur. Ancak stoklar\u0131 do\u011fru planlayamazsan\u0131z bazen 3 aya varabilecek bi\u00e7imde stok birikimi s\u00f6z konusu olur ki, bu da ekstra maliyet demektir. Dolay\u0131s\u0131yla bizim analizlerimiz sayesinde m\u00fc\u015fterilerimiz, rekabetin en yo\u011fun oldu\u011fu otomotiv sekt\u00f6r\u00fcnde bu sayede bir ad\u0131m \u00f6ne ge\u00e7ebilme imkan\u0131n\u0131 yakal\u0131yorlar ve dolay\u0131s\u0131yla ekonomik avantaj sa\u011fl\u0131yorlar.”<\/p>\n
Son olarak, T\u00fcrkiye Otomotiv Pazar Analizi program\u0131n\u0131n istihdama katk\u0131 sundu\u011funu da s\u00f6zlerine ekleyen \u015eahin, “Maalesef ya\u015fanan en k\u00fc\u00e7\u00fck s\u0131k\u0131nt\u0131da dahi, T\u00fcrk i\u015f insanlar\u0131n\u0131n yapt\u0131\u011f\u0131 temel hatalardan biri yeti\u015fmi\u015f personelini i\u015ften \u00e7\u0131karmakt\u0131r. E\u011fer siz sto\u011funuzu do\u011fru kullan\u0131rsan\u0131z, do\u011fru yerlere yat\u0131r\u0131m yaparsan\u0131z, \u00f6zellikle s\u0131k\u0131\u015fan yeni ara\u00e7 pazar\u0131nda \u00e7e\u015fitlerinizi do\u011fru \u015fekillendirirseniz, bu kanala yat\u0131r\u0131m yaparsan\u0131z, elinizdeki yeti\u015fmi\u015f personeli de i\u015ften \u00e7\u0131karmak zorunda kalmazs\u0131n\u0131z. Dolay\u0131s\u0131yla program\u0131m\u0131z, stok ve maliyet y\u00f6netiminin yan\u0131 s\u0131ra istihdama da katk\u0131 sunmu\u015f oluyor\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
EBS DANI\u015eMANLIK GENEL M\u00dcD\u00dcR\u00dc EROL \u015eAH\u0130N, TEMEL AMA\u00c7LARININ OTOMOB\u0130L F\u0130RMALARINI DO\u011eRU \u00dcR\u00dcN\u00dc DO\u011eRU PAZARDA SATI\u015eA SUNMALARI KONUSUNDA Y\u00d6NLEND\u0130RMEK OLDU\u011eUNU \u0130FADE ETT\u0130.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[14331,1702,24090,95333],"class_list":["post-1355935","post","type-post","status-publish","format-standard","hentry","category-bilim-teknoloji","tag-dogru","tag-otomobil","tag-pazarda","tag-yazilimla"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1355935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1355935"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1355935\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1355935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1355935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1355935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}