K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Ersoy, Almanya\u2019dan T\u00fcrkiye\u2019ye gelen 30 Alman gazeteciyi makam\u0131nda a\u011f\u0131rlayarak, T\u00fcrkiye\u2019nin turizm hedefleri ile ilgili a\u00e7\u0131klamalarda bulundu.<\/p>\n
Alman tur operat\u00f6r\u00fc \u00d6ger Tours taraf\u0131ndan organize edilen bas\u0131n gezisinde T\u00fcrkiye\u2019nin turizm hedeflerini anlatma f\u0131rsat\u0131 yakalayan K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Ersoy, 2018 y\u0131l\u0131nda 40 milyon turiste ula\u015ft\u0131\u011f\u0131n\u0131 belirterek, “2018 y\u0131l\u0131ndaki art\u0131\u015f\u0131m\u0131z y\u00fczde 23 olarak 40 milyon seviyesini a\u015faca\u011f\u0131z. 2019\u2019da ise hedefimi 50 milyon turisti a\u011f\u0131rlamay\u0131 hedefliyoruz. \u00dclkemizi ziyaret eden turistlerin ortalama harcamas\u0131 turist ba\u015f\u0131na 650 dolar, geceleme say\u0131s\u0131 ise 6.3″dedi.<\/p>\n
Turizm gelirlerinde hedefin turist ba\u015f\u0131na 1000 dolar ve \u00fczerine \u00e7\u0131karmak oldu\u011funu vurgulayan Bakan Ersoy, “T\u00fcrkiye\u2019ye gelen turistler Charter u\u00e7u\u015flar\u0131n\u0131 kullanarak gelmektedir. Business tatil yapmak isteyen turistler i\u00e7in tarifeli u\u00e7u\u015flar\u0131 da destekleyece\u011fiz. THY ile protokol imzalad\u0131k. THY, Avrupa, Rusya ve Arap \u00fclkelerinden turizm beldelerine haftada 67-100 tarifeli sefer yapacak. \u00c7\u00fcnk\u00fc l\u00fcks tatil yapmak isteyeni Charter u\u00e7akla getiremezsiniz. Bu insanlar\u0131 business u\u00e7u\u015flarla tatil beldelerine getirerek bu seviyedeki turistleri kazanmaya \u00e7al\u0131\u015faca\u011f\u0131z” \u015feklinde konu\u015ftu.<\/p>\n
Tan\u0131t\u0131m stratejilerini de\u011fi\u015ftirdiklerine de\u011finen Bakan Ersoy, \u201cBu zamana kadar yapt\u0131\u011f\u0131m\u0131z tan\u0131t\u0131m \u015fekline yeni bir konseptle devam\u0131 edece\u011fiz ve T\u00fcrkiyeyi kanaat \u00f6nderlerine, d\u00fcnyaca bilinen \u00f6nderlere tan\u0131tt\u0131raca\u011f\u0131z. Bizi biz de\u011fil onlar bak\u0131\u015f a\u00e7\u0131\u015f\u0131ndan tan\u0131taca\u011f\u0131z. Tan\u0131t\u0131mda reklam yeterli de\u011fil. Hem \u00fcr\u00fcnlerimizi hem \u00fcnl\u00fcleri kullanaca\u011f\u0131z\u201d<\/p>\n
“Turizm Bakanl\u0131\u011f\u0131n\u0131n g\u00fcc\u00fc nedir? “\u015feklindeki soruya, ise Bakan Ersoy, “Ben sekt\u00f6rden geliyorum. Nelerin eksik oldu\u011funu ve nelerin yap\u0131lmas\u0131 gerekti\u011fini \u00e7ok iyi biliyorum. Bu konuda Cumhurba\u015fkan\u0131m\u0131zdan da \u00e7ok b\u00fcy\u00fck destek al\u0131yoruz. Ald\u0131\u011f\u0131m\u0131z bu destekle bakanl\u0131k olarak s\u00f6z verdi\u011fimiz \u015feyleri yerine getirebiliyoruz” diye cevap verdi.<\/p>\n
Alman pazar\u0131na y\u00f6nelik bir soru \u00fczerine Bakan Ersoy,” Alman dostlar\u0131m\u0131z\u0131 kazanabilmek i\u00e7in ne gerekiyorsa yapaca\u011f\u0131z. \u0130spanya\u2019ya gidenler T\u00fcrkiye\u2019deki standartlar\u0131 bulamad\u0131klar\u0131n\u0131 biliyoruz. Dolay\u0131s\u0131yla Almanya pazar\u0131n\u0131 tekrar kazanabilmek i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z \u00f6n\u00fcm\u00fczdeki aylarda ard\u0131 ard\u0131na yapaca\u011f\u0131z ve \u0130spanya\u2019ya kapt\u0131rd\u0131\u011f\u0131m\u0131z turisti geri alaca\u011f\u0131z” diye cevap verdi.<\/p>\n
Turizm sekt\u00f6r\u00fcn\u00fcn 6 aya s\u0131k\u0131\u015fmas\u0131ndan dolay\u0131 kalifiye personel bulunamad\u0131\u011f\u0131n\u0131 dile getiren Mehmet Ersoy, “K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131 ile Milli E\u011fitim Bakanl\u0131\u011f\u0131 aras\u0131nda, kalifiye personel yeti\u015ftirmek i\u00e7in protokol imzalad\u0131k. Turizm liselerinde ve y\u00fcksek okullar\u0131nda okuyan \u00f6\u011frencileri turizm sekt\u00f6r\u00fcnde de\u011ferlendirerek sekt\u00f6re kazand\u0131rmay\u0131 hedefliyoruz. Bu \u00f6\u011frencilerimize 6 farkl\u0131 dilde e\u011fitim verece\u011fiz. Hem turizm sekt\u00f6r\u00fcn\u00fcn eleman ihtiyac\u0131n\u0131 kar\u015f\u0131layacak hem de y\u00fcksek sezondaki a\u00e7\u0131\u011f\u0131 kapataca\u011f\u0131z\u2019\u2019ifadelerini kulland\u0131.<\/p>\n
Almanya D\u0131\u015fi\u015fleri Bakanl\u0131\u011f\u0131\u2019n\u0131n T\u00fcrkiye\u2019ye d\u00f6n\u00fck sosyal medya uyar\u0131s\u0131 hakk\u0131ndaki soruya da cevap veren Ersoy, \u015funlar\u0131 dile getirdi:<\/p>\n
“T\u00fcrkiye\u2019de herhangi bir g\u00fcvenlik sorunu yok. T\u00fcrkiye konusunda seyahat uyar\u0131s\u0131 yapan \u00fclkelerin gerek\u00e7elerini anlayam\u0131yorum. Mesela Japonya, T\u00fcrkiye\u2019ye d\u00f6n\u00fck seyahat uyar\u0131s\u0131n\u0131 kald\u0131rd\u0131. Di\u011fer \u00fclkeler ne kadar g\u00fcvenliyse; T\u00fcrkiye de o kadar g\u00fcvenlidir. T\u00fcrkiye\u2019ye gelen 40 milyon turist i\u00e7in T\u00fcrkiye g\u00fcvenli de di\u011ferleri i\u00e7in mi g\u00fcvensiz.”<\/p>\n
Turizmde standartlar\u0131 y\u00fckselteceklerini s\u00f6yleyen Bakan Ersoy, “S\u00fcrd\u00fcr\u00fclebilir turizm ancak kalite ile m\u00fcmk\u00fcnd\u00fcr. 300-350 yataktan fazlas\u0131na sahip olan otellerde kaliteli hizmet vermek zorla\u015f\u0131yor. Bundan dolay\u0131, bundan sonra yapaca\u011f\u0131m\u0131z otellerde yatak say\u0131s\u0131n\u0131 bu seviyeye \u00e7ekece\u011fiz. Y\u00fcksek harcama gurubuna mensup turist alabilmek i\u00e7in yeni turizm b\u00f6lgeleri olu\u015fturaca\u011f\u0131z. Bunlar\u0131n ba\u015f\u0131nda golf, kongre ve spor turizmine a\u011f\u0131rl\u0131k verece\u011fiz\u201d \u015feklinde a\u00e7\u0131klamalarda bulundu.<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00dcLT\u00dcR VE TUR\u0130ZM BAKANI MEHMET ERSOY, ALMANYA\u2019DAN T\u00dcRK\u0130YE\u2019YE GELEN 30 ALMAN GAZETEC\u0130Y\u0130 MAKAMINDA A\u011eIRLAYARAK, T\u00dcRK\u0130YE\u2019N\u0130N TUR\u0130ZM HEDEFLER\u0130 \u0130LE \u0130LG\u0130L\u0130 A\u00c7IKLAMALARDA BULUNDU.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[57294,1755,14180,16616,10636,5332],"class_list":["post-1378143","post","type-post","status-publish","format-standard","hentry","category-kultur-sanat","tag-2019da","tag-bakan","tag-ersoy","tag-hedefimiz","tag-milyon","tag-turist"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1378143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1378143"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1378143\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1378143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1378143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1378143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}