![](\"http:\/\/www.erzurumflas.com\/wp-content\/uploads\/2019\/01\/marka-maskotlarinin-cizgi-otesi-yolculugu_8c873a3.jpg\")
Necmi Yal\u00e7\u0131n\u2019\u0131n ki\u015fisel sergisi \u201c\u00c7izgi \u00d6tesi\u201d 3-30 Ocak tarihleri aras\u0131nda \u0130stanbul Ayd\u0131n \u00dcniversitesi G\u00fczel Sanatlar Fak\u00fcltesi\u2019nin sanat galerisi olan Galeri Ayd\u0131n\u2019da sanatseverlerle bulu\u015fuyor.<\/p>\n
\u0130ll\u00fcstrasyon ve grafik tasar\u0131m sanat\u0131 alan\u0131nda \u00f6nemli eserleri bulunan Yal\u00e7\u0131n, tasar\u0131m yakla\u015f\u0131m\u0131n\u0131 \u015fu \u015fekilde a\u00e7\u0131kl\u0131yor: \u201cB\u00fct\u00fcn sanatlar\u0131n temelinde bir tasar\u0131m olgusu yatar, dolay\u0131s\u0131yla bir planlamaya sahip olur. Tasarlama, elde edilecek \u00fcr\u00fcn\u00fcn ve yap\u0131n\u0131n organizasyonu ile ilgili her t\u00fcrl\u00fc faaliyeti i\u00e7ine almaktad\u0131r. Grafik tasar\u0131m\u0131n amac\u0131 da gerek ileti\u015fim, gerekse estetik kaliteyi en \u00fcst d\u00fczeye \u00e7\u0131karmakt\u0131r. Tasar\u0131m olu\u015fturulurken kullan\u0131lacak alan ve beklentiler ile \u00e7a\u011f\u0131n gerekleri g\u00f6z \u00f6n\u00fcne al\u0131n\u0131r. M\u00fc\u015fteri talebine g\u00f6re \u015fekillenen tasar\u0131mlarda g\u00f6rsel zenginli\u011fin b\u00fct\u00fcn \u00f6\u011feleri kullan\u0131l\u0131r.\u201d<\/p>\n
Maskotlar\u0131n g\u00fcc\u00fc<\/p>\n
\u201cKarakter tasar\u0131m \u00fcr\u00fcn\u00fc olan Maskotlar, markalar i\u00e7in e\u011flenceli, hedef kitlelerinin ilgisini \u00e7eken, marka\/\u00fcr\u00fcn yap\u0131s\u0131n\u0131n ruhunu ve do\u011fas\u0131n\u0131 yans\u0131tmak i\u00e7in olu\u015fturulan kullan\u0131\u015fl\u0131 el\u00e7iler, ki\u015filik kazanm\u0131\u015f yans\u0131malar\u0131d\u0131r\u201d diyen Yal\u00e7\u0131n, \u201cMaskotlar bir taraftan da, m\u00fc\u015fterilerin zihninde kal\u0131c\u0131 bir hale gelmenin k\u0131sa yoludur. Bazen bir kampanyada, bazen bir kutlama mesaj\u0131nda kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z maskotlar, markalar\u0131n vermek istedikleri mesajlar\u0131, e\u011flenceli, g\u00fcven veren bir \u00fcslupla duygusal ba\u011f olu\u015fturarak g\u00fc\u00e7l\u00fc bir \u015fekilde iletirler. Yakla\u015f\u0131k 30 y\u0131ld\u0131r animasyon ve reklam sekt\u00f6r\u00fcnde bir\u00e7ok marka, kurum ve hizmet i\u00e7in karakter tasar\u0131mlar yapmaktay\u0131m, bu deneyimlerimi de ilk kez bir b\u00fct\u00fcn olarak sanatseverlere sunuyorum\u201d ifadelerini kullan\u0131yor.<\/p>\n
Necmi Yal\u00e7\u0131n kimdir?<\/p>\n
1971 \u0130zmir do\u011fumlu grafik tasar\u0131mc\u0131, illustrat\u00f6r, \u00f6\u011fretim g\u00f6revlisi olan Necmi Yal\u00e7\u0131n, \u00fcniversite \u00f6ncesi Ankara\u2019da \u00e7e\u015fitli \u00e7izgi film \u015firketlerinde yard\u0131mc\u0131 animat\u00f6r ve animat\u00f6r olarak g\u00f6rev yapt\u0131. Anadolu \u00dcniversitesi G\u00fczel Sanatlar Fak\u00fcltesi\u2019nde “Grafik Tasar\u0131m ve G\u00f6rsel Sanatlar E\u011fitimi\u2019\u2019 ald\u0131. \u00dcniversite sonras\u0131 reklam ajanslar\u0131nda ill\u00fcstrat\u00f6r, sanat y\u00f6netmeni ve \u00fcretici y\u00f6netmen olarak ulusal ve uluslararas\u0131 bir \u00e7ok markaya hizmet verdi ve \u00f6d\u00fcller ald\u0131. 2008\u2019den beri Be\u015fikta\u015f\u2019ta kendi ofisinde \u00e7izgi e\u011fitmeni ve \u00e7izer olarak reklam, sinema ve \u00e7izgiroman sekt\u00f6r\u00fcne \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. \u0130stanbul Ayd\u0131n \u00dcniversitesi G\u00fczel Sanatlar Fak\u00fcltesi ve Yeditepe \u00dcniversitesi G\u00fczel Sanatlar Fak\u00fcltesi\u2019nde \u00f6\u011fretim g\u00f6revlisidir. Evli ve 2 k\u0131z babas\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
NECM\u0130 YAL\u00c7IN\u2019IN K\u0130\u015e\u0130SEL SERG\u0130S\u0130 \u201c\u00c7\u0130ZG\u0130 \u00d6TES\u0130\u201d, 3-30 OCAK TAR\u0130HLER\u0130 ARASINDA \u0130STANBUL AYDIN \u00dcN\u0130VERS\u0130TES\u0130 G\u00dcZEL SANATLAR FAK\u00dcLTES\u0130\u2019N\u0130N SANAT GALER\u0130S\u0130 OLAN GALER\u0130 AYDIN\u2019DA SANATSEVERLERLE BULU\u015eUYOR.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[25249,7578,114066,47723,20999],"class_list":["post-1471378","post","type-post","status-publish","format-standard","hentry","category-kultur-sanat","tag-cizgi","tag-marka","tag-maskotlarinin","tag-otesi","tag-yolculugu"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1471378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1471378"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1471378\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1471378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1471378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1471378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}