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Hem yurt i\u00e7inde hem de yurt d\u0131\u015f\u0131nda dijital alandaki ba\u015far\u0131lar\u0131 ile ad\u0131ndan s\u00f6z ettiren Quick Sigorta, yine bir ilke imza atarak m\u00fc\u015fterileri ve acenteleri dijital ortamda bulu\u015fturdu.<\/p>\nHem yurt i\u00e7inde hem de yurt d\u0131\u015f\u0131nda dijital alandaki ba\u015far\u0131lar\u0131 ile ad\u0131ndan s\u00f6z ettiren Quick Sigorta, yine bir ilke imza atarak m\u00fc\u015fterileri ve acenteleri dijital ortamda bulu\u015fturdu.<\/p>\n
Projenin detaylar\u0131n\u0131 anlatan Quick Sigorta Genel M\u00fcd\u00fcr\u00fc Ahmet Ya\u015far, \u201c1.5 y\u0131ld\u0131r \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z bir projeydi. Ge\u00e7en Mart ay\u0131nda pandeminin ilk haftas\u0131nda \u2019Agent De\u011fil Acente\u2019 projemizin ilk etab\u0131 olan \u2018Evdeyiz, Hizmetinizdeyiz\u2019 yaz\u0131l\u0131m\u0131m\u0131z\u0131 devreye alm\u0131\u015ft\u0131k. Sigortal\u0131 ve acentelerimizi evlerinden \u00e7\u0131kmadan online ortamda bulu\u015fturmay\u0131 ama\u00e7layan bu uygulama sayesinde sigortal\u0131m\u0131z evde, acentemiz evde ama hizmetlerimiz aksamadan devam etmi\u015fti\u201d dedi.<\/p>\n
Projenin ikinci faz\u0131 olan \u2018Agent De\u011fil Acente\u2019 uygulamas\u0131n\u0131 da pandemi d\u00f6neminde hayata ge\u00e7irdiklerini ifade eden Ya\u015far, \u201cAgent De\u011fil Acente projemiz ile Quick Sigorta olarak ger\u00e7ek \u00e7oklu kanal deneyimini daha ileri a\u015famaya ta\u015f\u0131yarak, dijital deneyimine d\u00f6n\u00fc\u015ft\u00fcrmeyi ama\u00e7l\u0131yoruz. Agent De\u011fil Acente sistemimiz, web sitemize gelen ve analiz etti\u011fimiz davran\u0131\u015flar\u0131ndan bir uzmana ihtiyac\u0131 oldu\u011funu anlad\u0131\u011f\u0131m\u0131z sigortal\u0131m\u0131z\u0131 fark edip, ona bir uzman deste\u011fi isteyip istemedi\u011fini soruyor. Tamamen Quick Sigorta b\u00fcnyesindeki insurtech firmam\u0131z ile geli\u015ftirdi\u011fimiz machine learning teknolojileri sayesinde sigortal\u0131m\u0131z ile ona en uygun kriterdeki acenteleri e\u015fle\u015ftiriyoruz. Sigortal\u0131m\u0131z acentelerin bu proje i\u00e7in \u00e7ekilmi\u015f videolar\u0131na ve di\u011fer t\u00fcm detaylar\u0131na, foto\u011fraflar\u0131na, konumlar\u0131na ula\u015fabiliyorlar. Sanki bu pandemi d\u00f6nemimde acentenin ofisinden i\u00e7eri girmi\u015f\u00e7esine ya da acentemiz sigortal\u0131m\u0131z\u0131 evinde ziyaret etmi\u015f\u00e7esine her iki taraf online ortamda e\u015fle\u015fiyor. Sigortal\u0131m\u0131z sonra kendine en uygun oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc acentesini kendi se\u00e7iyor. B\u00f6ylece sigortal\u0131m\u0131za ad\u0131n\u0131 bilmedi\u011fi, y\u00fcz\u00fcn\u00fc g\u00f6rmedi\u011fi, herhangi bir \u00e7a\u011fr\u0131 merkezi agenti de\u011fil, konusunda uzman, kendi se\u00e7ti\u011fi bir acente taraf\u0131ndan hizmet ediliyor. Projenin ismi de buradan geliyor; Agent De\u011fil Acente. Biz ilk g\u00fcnden itibaren acentelerimize dijitalle\u015fme y\u00f6n\u00fcnde ad\u0131mlar ataca\u011f\u0131m\u0131z\u0131 s\u00f6ylemi\u015ftik. Bu sistem sayesinde sigortal\u0131lar\u0131m\u0131za ger\u00e7ek omni channel deneyimini yasat\u0131yoruz. Projemiz ile dijital ve geleneksel y\u00f6ntemlerin art\u0131lar\u0131n\u0131 birle\u015ftirerek, var olan i\u015f modelinin verimlili\u011fini artt\u0131rd\u0131k. Projemizi ge\u00e7en hafta a\u00e7mam\u0131za ra\u011fmen ilk g\u00fcnden itibaren hem m\u00fc\u015fterilerimizden hem de acentelerimizden yo\u011fun ilgi g\u00f6rd\u00fc. \u00c7ok say\u0131da m\u00fc\u015fterimiz acentelerimiz ile online ortamda bulu\u015ftular\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n
Projenin ilk faz\u0131n\u0131n yurt d\u0131\u015f\u0131nda da olduk\u00e7a ilgili g\u00f6rd\u00fc\u011f\u00fcn\u00fc belirten Ya\u015far, \u201cD\u00fcnyan\u0131n en b\u00fcy\u00fck k\u00e2r amac\u0131 g\u00fctmeyen bankac\u0131l\u0131k ve sigortac\u0131l\u0131k kurulu\u015fu olan EFMA projemiz ile yak\u0131ndan ilgilendi. \u015eu an d\u00fcnyada \u00f6rne\u011fi olmayan bu uygulamay\u0131 bir case study olarak \u00fcye kurulu\u015flar\u0131 ile payla\u015fmam\u0131z\u0131 istediler. Biz de bu sayede Japonya\u2019n\u0131n en b\u00fcy\u00fck sigorta \u015firketlerinden olan Dai-ichi Life firmas\u0131 ile hem Agent De\u011fil Acente projemizle m\u00fc\u015fterilerimize sundu\u011fumuz omni channel deneyimini hem de Avrupa\u2019da bir T\u00fcrk sigorta \u015firketi kurmayla ilgili planlar\u0131m\u0131z\u0131 de\u011ferlendirdik\u201d diye konu\u015ftu.<\/p>\n
Pandemiden dolay\u0131 T\u00fcrkiye\u2019de 8 milyon yeni kredi kart\u0131n\u0131n ilk defa internette kullan\u0131lmaya ba\u015fland\u0131\u011f\u0131n\u0131 s\u00f6yleyen Quick Sigorta B\u00fct\u00fcnle\u015fik Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 P\u0131nar G\u00fczey ise, \u201cE-ticaret artt\u0131, online kanallar\u0131n kullan\u0131m\u0131 artt\u0131. Bu kimse i\u00e7in s\u00fcrpriz olmad\u0131. \u00d6zellikle pandemi d\u00f6neminde online kanallara al\u0131\u015f\u0131k olmayan bir m\u00fc\u015fteri kitlesi ortaya \u00e7\u0131kt\u0131. Burada \u00f6nemli olan firmalar bu 8 milyon yeni m\u00fc\u015fteriye nas\u0131l hizmet etti, nas\u0131l bir m\u00fc\u015fteri deneyimi sundu? Web siteleri ve teknik alt yap\u0131lar\u0131 buna haz\u0131r m\u0131yd\u0131? Bunlar \u00e7ok kritikti. Biz geli\u015ftirdi\u011fimiz Agent De\u011fil Acente projemizle web sitemize gelen, belki de pandemiden dolay\u0131 ilk defa onlinedan poli\u00e7e sat\u0131n almaya \u00e7al\u0131\u015fan fakat sat\u0131n alma s\u00fcrecinde bir uzmana ihtiyac\u0131 oldu\u011funu anlad\u0131\u011f\u0131m\u0131z sigortal\u0131m\u0131z\u0131 ona en uygun uzman acentemiz ile e\u015fle\u015ftiriyoruz. Eskiden en uygun acente en yak\u0131n acenteyken, burada hem\u015ferilik kriterinden, o bran\u015ftaki deneyime kadar \u00e7ok say\u0131da arkada \u00e7al\u0131\u015fan algoritma var. B\u00f6ylece sigortal\u0131m\u0131z evinden \u00e7\u0131kmadan u\u00e7tan uca kesintisiz bir hizmet al\u0131yor. Acentemiz ise pandemide en b\u00fcy\u00fck s\u0131k\u0131nt\u0131lar\u0131ndan olan yeni m\u00fc\u015fteriye ula\u015fma problemini \u00e7\u00f6zm\u00fc\u015f oluyor. \u0130lk faz\u0131 ile bu sene hem yurt i\u00e7inde finans sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli \u00f6d\u00fcllerinden olan Sardis\u2019ten hem de yurt d\u0131\u015f\u0131ndan \u00f6d\u00fcl alan projemizin yine sekt\u00f6rde \u00e7ok ses getirece\u011fine inan\u0131yoruz\u201d \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u00dc\u015eTER\u0130 \u0130LE ACENTELER\u0130 D\u0130J\u0130TAL ORTAMDA BULU\u015eTURDUKLARINI BEL\u0130RTEN QU\u0130CK S\u0130GORTA GENEL M\u00dcD\u00dcR\u00dc AHMET YA\u015eAR, \u201c M\u00dc\u015eTER\u0130M\u0130Z KONUSUNDA UZMAN, KEND\u0130 SE\u00c7T\u0130\u011e\u0130 B\u0130R ACENTE TARAFINDAN H\u0130ZMET ED\u0130L\u0130YOR\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":1551797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1,20],"tags":[17500,27528,24672,16525,12830,35147,1564],"class_list":["post-1551796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem","category-turkiye","tag-musteri","tag-acenteleri","tag-bulusturan","tag-dijital","tag-ile","tag-ortamda","tag-proje"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1551796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1551796"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1551796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/1551797"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1551796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1551796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1551796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}