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Y\u0131ld\u0131z Holding b\u00fcnyesinde faaliyet g\u00f6steren lider global premium \u00e7ikolata \u015firketi GODIVA\u2019n\u0131n yeni CEO\u2019su, Y\u0131ld\u0131z Holding\u2019in Strateji ve B\u00fcy\u00fcmeden Sorumlu Ba\u015fkan\u0131 Nurta\u00e7 Ziyal Afridi oldu.<\/p>\n
Y\u0131ld\u0131z Holding b\u00fcnyesinde faaliyet g\u00f6steren lider global premium \u00e7ikolata \u015firketi GODIVA\u2019n\u0131n yeni CEO\u2019su, Y\u0131ld\u0131z Holding\u2019in Strateji ve B\u00fcy\u00fcmeden Sorumlu Ba\u015fkan\u0131 Nurta\u00e7 Ziyal Afridi oldu. Son iki ayd\u0131r GODIVA\u2019n\u0131n y\u00f6netim s\u00fcrecine nezaret etmekte olan Afridi, ekibiyle birlikte gelecek \u00fc\u00e7 y\u0131ll\u0131k d\u00f6nem i\u00e7in olu\u015fturdu\u011fu g\u00fc\u00e7l\u00fc stratejiyle, dinamik bir \u00e7oklu-kanal yap\u0131s\u0131yla GODIVA i\u00e7in yeni pazarlama f\u0131rsatlar\u0131n\u0131 hayata ge\u00e7irecek. Y\u0131ld\u0131z Holding\u2019in Strateji ve B\u00fcy\u00fcmeden Sorumlu Ba\u015fkanl\u0131\u011f\u0131\u2019n\u0131n yan\u0131 s\u0131ra GODIVA Y\u00f6netim Kurulu \u00dcyesi olarak da g\u00f6rev yapan Nurta\u00e7 Ziyal Afridi, ekibiyle birlikte online ve b\u00fcy\u00fck \u00f6l\u00e7ekli market kanallar\u0131n\u0131 da kullanarak GODIVA\u2019n\u0131n sevilen \u00e7ikolatalar\u0131n\u0131 ve \u00e7ikolatal\u0131 \u00fcr\u00fcnlerini daha geni\u015f kitlelerle bulu\u015fturmay\u0131, ayr\u0131ca mevcut m\u00fc\u015fterilere yeni ve farkl\u0131 kanallardan da ula\u015fmay\u0131 hedeflediklerini belirtti. Afridi, i\u015f operasyonlar\u0131n\u0131 bu \u00e7er\u00e7evede yenileme s\u00fcrecini y\u00f6netecek. \u00d6zellikle 2020 y\u0131l\u0131nda \u015fekillenen bu s\u00fcre\u00e7te GODIVA, a\u011f\u0131rl\u0131kl\u0131 olarak godiva.com ve b\u00fcy\u00fck \u00f6l\u00e7ekli market sat\u0131\u015flar\u0131 sayesinde m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fctmeyi ba\u015fard\u0131.<\/p>\n
\u201cAfridi, insan oda\u011f\u0131yla \u00e7al\u0131\u015fmaya ve yeni yeteneklerin geli\u015fimine \u00f6nem verecek\u201d<\/p>\n
Nurta\u00e7 Ziyal Afridi\u2019nin yeni g\u00f6revi konusunda a\u00e7\u0131klama yapan GODIVA Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat \u00dclker \u015funlar\u0131 ifade etti: \u201c\u0130\u015fletme, operasyon ve finans alan\u0131ndaki kapsaml\u0131 uzmanl\u0131\u011f\u0131n\u0131 GODIVA y\u00f6netiminde bir araya getirecek olan Afridi, insan oda\u011f\u0131yla \u00e7al\u0131\u015fmaya ve yeni yeteneklerin geli\u015fimine \u00f6nem verecek. Bug\u00fcne dek i\u015f geli\u015ftirme alan\u0131nda \u00e7ok ba\u015far\u0131l\u0131 i\u015flere imza atan Nurta\u00e7 Ziyal Afridi\u2019nin y\u00f6netiminde GODIVA\u2019n\u0131n k\u00f6kl\u00fc miras\u0131n\u0131 korurken gelece\u011fe d\u00f6n\u00fck f\u0131rsatlar\u0131 da de\u011ferlendirece\u011fine inan\u0131yorum.\u201d<\/p>\n
\u201cAfridi\u2019nin GODIVA gibi global bir markan\u0131n CEO\u2019su olarak atanmas\u0131 son derece mutluluk verici\u201d<\/p>\n
Y\u0131ld\u0131z Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali \u00dclker de Nurta\u00e7 Ziyal Afridi\u2019nin yeni g\u00f6revi konusunda g\u00f6r\u00fc\u015flerini \u015f\u00f6yle ifade etti: \u201cY\u0131ld\u0131z Holding olarak \u00fcst y\u00f6netim kademelerinde kad\u0131n \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n g\u00f6rev almas\u0131n\u0131 arzu ediyor, y\u0131llard\u0131r bu konuda \u00e7al\u0131\u015fmalar yap\u0131yoruz. Holding\u2019imizin vizyonu ve kurum k\u00fclt\u00fcr\u00fcyle yeti\u015fmi\u015f kad\u0131n \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131 bu g\u00f6revlere haz\u0131rlamaya, mentorluk programlar\u0131yla kendilerini geli\u015ftirmeleri i\u00e7in gerekli ortam\u0131 sa\u011flamaya \u00f6nem veriyoruz. Bu ba\u011flamda, Nurta\u00e7 Ziyal Afridi\u2019nin GODIVA gibi global bir markan\u0131n CEO\u2019su olarak atanmas\u0131 son derece mutluluk verici bir geli\u015fme. Afridi\u2019ye yeni g\u00f6revinde ba\u015far\u0131lar diliyor, ba\u015fta Murat \u00dclker olmak \u00fczere, kad\u0131n y\u00f6neticilere ili\u015fkin programlar\u0131m\u0131z\u0131 destekleyen t\u00fcm y\u00f6neticilerimize te\u015fekk\u00fcr ediyorum.\u201d<\/p>\n
\u201cBeklentileri a\u015fmak i\u00e7in dijital teknolojilerden yararlanmaya odaklan\u0131yoruz\u201d<\/p>\n
Nurta\u00e7 Ziyal Afridi yakla\u015f\u0131k 95 y\u0131ll\u0131k ustal\u0131k ve uzmanl\u0131kla \u00e7ikolata \u00fcreten, Bel\u00e7ika do\u011fumlu ve d\u00fcnyaca \u00fcnl\u00fc premium \u00e7ikolata markas\u0131 GODIVA\u2019ya liderlik edecek olmaktan b\u00fcy\u00fck heyecan duydu\u011funu belirtti. Afridi, GODIVA\u2019y\u0131 en g\u00fczel hediye olarak g\u00f6ren geleneksel t\u00fcketici kitlesinin yan\u0131 s\u0131ra, kendilerini mutlu edecek bir lezzet arayanlar\u0131n da markaya ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmay\u0131 hedefliyor.<\/p>\n
GODIVA\u2019n\u0131n 1926 y\u0131l\u0131nda Draps ailesinin mutfa\u011f\u0131nda ba\u015flayan yolculu\u011fu bug\u00fcn 100 \u00fclkede yakla\u015f\u0131k 4 milyar t\u00fcketiciye ula\u015fan ikonik bir marka olarak devam ediyor; d\u00fcnyan\u0131n en lezzetli \u00e7ikolatas\u0131 dendi\u011finde ak\u0131llara GODIVA geliyor. Bu gelene\u011fi koruman\u0131n yan\u0131 s\u0131ra bug\u00fcn\u00fcn t\u00fcketicilerine de hitap etmeyi ama\u00e7layan Nurta\u00e7 Ziyal Afridi, \u015firketi yeni kanallar ve co\u011frafyalar \u00fczerinden b\u00fcy\u00fctmeyi, \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc geni\u015fletmeyi ve dijital kanallar \u00fczerinden m\u00fc\u015fteri ve t\u00fcketici ili\u015fkilerini daha da geli\u015ftirmeyi hedefliyor. Afridi ayr\u0131ca \u015funlar\u0131 ifade etti: \u201cK\u00f6kl\u00fc ve etkileyici ge\u00e7mi\u015fimiz, inovasyon tutkumuz, daima en iyi malzemeleri kullanma kararl\u0131l\u0131\u011f\u0131m\u0131z sayesinde \u00fcr\u00fcnlerimizi benzersiz bir kaliteyle sunuyoruz. \u00c7ok sevilen markam\u0131z\u0131 \u00e7oklu-kanal yakla\u015f\u0131m\u0131yla daha geni\u015f kitlelere ula\u015ft\u0131rmaya devam edecek, GODIVA tutkunlar\u0131yla aram\u0131zdaki g\u00fc\u00e7l\u00fc ba\u011f\u0131 koruyacak, premium \u00e7ikolatalar\u0131m\u0131z\u0131n d\u00fcnyan\u0131n her yerinde t\u00fcketicilerle bulu\u015fmas\u0131n\u0131 sa\u011flayaca\u011f\u0131z. T\u00fcketicilerimizin ihtiya\u00e7lar\u0131n\u0131 proaktif \u015fekilde \u00f6ng\u00f6rebilmek, beklentileri a\u015fmak ve GODIVA\u2019y\u0131 akla ilk gelen premium \u00e7ikolata markas\u0131 haline getirmek i\u00e7in dijital teknolojilerden yararlanmaya odaklan\u0131yoruz. \u015eirketimizde \u00e7\u0131\u011f\u0131r a\u00e7maya haz\u0131rland\u0131\u011f\u0131m\u0131z bu d\u00f6nemde b\u00f6ylesine ola\u011fan\u00fcst\u00fc bir ekiple birlikte \u00e7al\u0131\u015fmaktan mutluluk duyuyorum.\u201d<\/p>\n
Nurta\u00e7 Ziyal Afridi kimdir?<\/p>\n
Nurta\u00e7 Ziyal Afridi, Y\u0131ld\u0131z Holding\u2019in 120\u2019den fazla \u00fclkede 300\u2019\u00fc a\u015fk\u0131n markayla global bir T\u00fcrk \u015firketine d\u00f6n\u00fc\u015fmesinde \u00f6nemli bir rol oynad\u0131. Operasyonel deneyiminin yan\u0131 s\u0131ra, 2008\u2019de GODIVA\u2019n\u0131n, 2014\u2019te ise McVitie\u2019s, Carr\u2019s, Jacobs ve BN (United Biscuits) gibi ikonik markalar\u0131n sat\u0131n al\u0131m s\u00fcre\u00e7lerini y\u00f6netti. 2014\u2019teki sat\u0131n alman\u0131n ard\u0131ndan bu markalar bir araya getirilerek d\u00fcnyan\u0131n en b\u00fcy\u00fck \u00fc\u00e7\u00fcnc\u00fc bisk\u00fcvi \u015firketi olan pladis kuruldu.<\/p>\n
Afridi ayn\u0131 zamanda GODIVA\u2019n\u0131n Japonya, G\u00fcney Kore, Avustralya ve Yeni Zelanda operasyonlar\u0131n\u0131n sat\u0131\u015f\u0131na liderlik etti; T\u00fcrkiye\u2019nin en h\u0131zl\u0131 b\u00fcy\u00fcyen g\u0131da perakende zincirlerinden \u015eOK Marketler\u2019in ve ma\u011faza say\u0131s\u0131 bak\u0131m\u0131ndan en b\u00fcy\u00fck ve eri\u015filebilirlik a\u00e7\u0131s\u0131ndan en yayg\u0131n organize toptan marketi Bizim Toptan\u2019\u0131n halka arz s\u00fcre\u00e7lerini y\u00f6netti. \u00dcniversite e\u011fitimini pazarlama ve finans alan\u0131nda \u0130stanbul\u2019da yapan, MBA derecesini ise Almanya\u2019da alan Afridi, Y\u0131ld\u0131z Holding b\u00fcnyesine kat\u0131lmadan \u00f6nce Accenture ve Arthur Andersen & Co gibi global \u015firketlerde y\u00f6netici olarak g\u00f6rev yapt\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
NURTA\u00c7 Z\u0130YAL AFR\u0130D\u0130<\/p>\n","protected":false},"author":1,"featured_media":1553434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,20],"tags":[13770,4968,13083,89665,1594],"class_list":["post-1553433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","category-turkiye","tag-donem","tag-basliyor","tag-bir","tag-godivada","tag-yeni"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1553433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1553433"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1553433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/1553434"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1553433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1553433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1553433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}