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Erzurum Ticaret Borsas\u0131, Erzurum Esnaf ve Sanatkarlar Odalar\u0131 Birli\u011fi ve 1. Organize Sanayi B\u00f6lgesi Ba\u015fkanl\u0131\u011f\u0131 ortakla\u015fa bir karar alarak Erzurum\u2019da yerel \u00fcretime sahiplik etmek amac\u0131yla \u2018Yerel Cand\u0131r\u2019 slogan\u0131yla bir kampanya ba\u015flat\u0131ld\u0131.<\/p>\n
Yap\u0131lan \u00e7al\u0131\u015fmalar sonucu \u2018Yerel Can\u2019d\u0131r\u2019 kampanyas\u0131 b\u00fcy\u00fcmeye, geli\u015fmeye do\u011fru giderken \u015fehirde ba\u015fta Erzurum Ticaret Odas\u0131, Do\u011fu Anadolu \u0130hracat\u00e7\u0131lar Birli\u011fi, Perakendeciler Derne\u011fi ve B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkanl\u0131\u011f\u0131 ile bir\u00e7ok sivil toplum \u00f6rg\u00fct\u00fc ba\u015fkanl\u0131\u011f\u0131 ve baz\u0131 kamu kurum ve kurulu\u015flar taraf\u0131ndan desteklendi.<\/p>\n
Kampanya ile ilgili bug\u00fcn 1. Organize Sanayi B\u00f6lgesi idare binas\u0131nda bir bas\u0131n toplant\u0131s\u0131 d\u00fczenlendi.<\/p>\n
Toplant\u0131ya Erzurum Ticaret Odas\u0131 Ba\u015fkan\u0131 L\u00fctf\u00fc Y\u00fccelik, Erzurum Esnaf ve Sanatkarlar Odalar\u0131 Ba\u015fkan\u0131 Rasim F\u0131rat, Ticaret Borsas\u0131 Ba\u015fkan\u0131 Hakan Oral, 1. Organize Sanayi B\u00f6lgesi Ba\u015fkan\u0131 Murat Urku\u00e7, Do\u011fu Anadolu \u0130hracat\u00e7\u0131lar Birli\u011fi Ba\u015fkan\u0131 Ethem Tanr\u0131ver, Perakendeciler Derne\u011fi Ba\u015fkan\u0131 \u00d6mer D\u00fczg\u00fcn ile B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan Vekili Fevzi Polat kat\u0131ld\u0131.<\/p>\n
\u0130lk s\u00f6z\u00fc alan 1. Organize Sanayi B\u00f6lgesi Ba\u015fkan\u0131 Murat Urku\u00e7, ama\u00e7lar\u0131n\u0131n yerele sahip \u00e7\u0131kmak, \u015fehirde birlik ve beraberli\u011fi ihdas etmek oldu\u011funu s\u00f6yledi.<\/p>\n
Yola \u00e7\u0131kma ama\u00e7lar\u0131n\u0131n yereldeki \u00fcreticiyi, ticaret\u00e7iyi, perakendeciyi geli\u015ftirmek, yerel \u00fcretimin de\u011ferlendirilmesi noktas\u0131nda kampanyay\u0131 \u00f6nemli bulduklar\u0131n\u0131 belirtti.<\/p>\n
Erzurum Ticaret Odas\u0131 Ba\u015fkan\u0131 L\u00fctf\u00fc Y\u00fccelik ise kent esnaf\u0131na pandeminin a\u011f\u0131r y\u00fckler getirdi\u011finin alt\u0131n\u0131 \u00e7izdi.<\/p>\n
H\u00fck\u00fcmetin pandemi dolay\u0131s\u0131yla esnafa y\u00f6nelik alm\u0131\u015f oldu\u011fu desteklerin can simit oldu\u011funu, fakat bununla kal\u0131nmamas\u0131 gerekti\u011fini, bu noktada ba\u015fta kendileri olmak \u00fczere herkese i\u015f d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belitti.<\/p>\n
\u2018Kendi b\u00f6lgemizde \u00fcretilen \u00fcr\u00fcnler de\u011ferlendirilmeli\u2019 diyen Y\u00fccelik, \u2018Bizim \u00fcreticimiz, ticaret\u00e7imiz, esnaf\u0131m\u0131z asr\u0131n ve g\u00fcn\u00fcn \u015fartlar\u0131na g\u00f6re haz\u0131rlanmal\u0131. Ticaret y\u00fczde 70 oran\u0131nda E Ticaret \u00fczerinden yap\u0131l\u0131yor. Erzurum\u2019da bu sistem \u00fczerinden al\u0131\u015f-veri\u015f yapan esnaf\u0131m\u0131z var ama kat\u0131l\u0131m\u0131n daha fazla olmas\u0131 gerekir\u2019 dedi.<\/p>\n
\u2018Yerel Cand\u0131r\u2019 kampanyas\u0131n\u0131 can\u0131 g\u00f6n\u00fclden desteklediklerine i\u015faret eden ETSO Ba\u015fkan\u0131 Y\u00fccelik, bu kampanyan\u0131n bir ba\u015fka boyutunun da \u015fehirde ya\u015fayanlar olarak birbirimize onuz vermek oldu\u011fu anlam\u0131na da geldi\u011fini bildirdi.<\/p>\n
Erzurum\u2019da, b\u00f6lgede ya\u015fayanlar, \u00fcretenler, her anlamda desteklenmesi gerekti\u011fini ifade eden Y\u00fccelik, \u015fehrin buna \u00e7ok ihtiya\u00e7 duydu\u011funun da alt\u0131n\u0131 \u00e7izdi.<\/p>\n
\u2018S\u00f6ylemde de\u011fil, eylemde olmal\u0131y\u0131z\u2019 diyen Y\u00fccelik \u015funlar\u0131 s\u00f6yledi:<\/p>\n
\u2018Her sekt\u00f6rde bu birlikteli\u011fi yakalamal\u0131y\u0131z. Bunu becerebilirsek \u015fehir, b\u00f6lge ekonomik anlamda da kazan\u00e7l\u0131 olur. 2021 y\u0131l\u0131nda beklentilerimiz \u015fehrin ekonomik olarak daha kazan\u00e7l\u0131 hale gelmesidir.<\/p>\n
Pandeminin ya\u015fand\u0131\u011f\u0131 \u015fu g\u00fcnlerde daha \u00f6nce esnafa verilen kredilerin taksit \u00f6demeleri geldi. Ama hala pandemi devam ediyor. Bu taksitlerinde ertelenmesi gerekir. Konuyla ilgili giri\u015fimlerimiz var. \u0130n\u015fallah sonu\u00e7 al\u0131r\u0131z\u2019<\/p>\n
Erzurum Ticaret Borsas\u0131 Ba\u015fkan\u0131 Hakan Oral\u2019da yapt\u0131\u011f\u0131 de\u011ferlendirmede kampanyan\u0131n b\u00fcy\u00fck bir ilgi ile kar\u015f\u0131land\u0131\u011f\u0131n\u0131, yapt\u0131\u011f\u0131m\u0131z de\u011ferlendirmelerde kampanyan\u0131n yakla\u015f\u0131k iki milyon ki\u015fiye ula\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Sosyal Medyada yap\u0131lan yorumlardan kampanyan\u0131n desteklendi\u011finin g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc ifade eden Oral, kampanyan\u0131n sadece market d\u00fczeyinde olmad\u0131\u011f\u0131n\u0131, b\u00fct\u00fcn yereli kapsad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Kardelen TV\u2019de yapt\u0131klar\u0131 program\u0131n kampanya b\u00fcy\u00fck katk\u0131 sa\u011flad\u0131\u011f\u0131na da de\u011finen Oral, yerel bas\u0131n\u0131n kampanyaya gerekli deste\u011fi verdi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n
Kampanya ile ilgili g\u00f6rseller haz\u0131rlad\u0131klar\u0131n\u0131, afi\u015fler bast\u0131rd\u0131klar\u0131n\u0131, ama\u00e7lar\u0131n\u0131n yerelde birlikteli\u011fi yakalamak oldu\u011funu belirtti.<\/p>\n
Yerelde \u00fcretim yapanlar\u0131n, nelerin \u00fcretildi\u011finin kay\u0131t alt\u0131na almaya ba\u015flad\u0131klar\u0131n\u0131, listeleme yapt\u0131klar\u0131n\u0131, b\u00f6ylece yerelde nelerin \u00fcretildi\u011fini kamuoyu ile payla\u015facaklar\u0131n\u0131 da belirterek, \u2018Yereli Ya\u015fat ki Erzurum ya\u015fas\u0131n\u2019 slogan\u0131yla logo yapt\u0131rd\u0131klar\u0131n\u0131 bildirdi.<\/p>\n
Oral, \u015f\u00f6yle dedi:<\/p>\n
\u2018Firmalar\u0131m\u0131z\u0131 dijital ortama haz\u0131rl\u0131yoruz. B\u00fct\u00fcn ticaret\u00e7ilerimizi, \u00fcreticilerimizi, \u00fcyemiz olsun olmas\u0131n herkese yard\u0131m etmeye haz\u0131r\u0131z. Kampanya ile istihdam meydana getirmek gayretindeyiz. \u2018Yerel marketler pahal\u0131, ulusal marketler ucuz\u2019 anlay\u0131\u015f\u0131n\u0131n do\u011fru olmad\u0131\u011f\u0131n\u0131, burada ciddi bir alg\u0131n\u0131 ya\u015fand\u0131\u011f\u0131n\u0131 da s\u00f6zlerine ekledi.<\/p>\n
Erzurum Esnaf ve Sanatkarlar Odalar\u0131 Birli\u011fi Ba\u015fkan\u0131 Rasim F\u0131rat ise \u015f\u00f6yle bir de\u011ferlendirme yapt\u0131:<\/p>\n
\u2018\u0130\u015fin ba\u015f\u0131nda Ben de\u011fil Biz olmal\u0131y\u0131z. Sivil Toplum Kurulu\u015flar\u0131 olarak bir araya gelerek bu kampanyay\u0131 ba\u015flatm\u0131\u015f olduk. Burada ben de\u011fil art\u0131k biz var\u0131z dedik.<\/p>\n
Pandemi esnaf\u0131m\u0131z\u0131 zora sokmu\u015ftur. Bu zorluklar\u0131 in\u015fallah birlik ve beraberlik i\u00e7erisinde a\u015faca\u011f\u0131z. Birlikte hareket etmeliyiz. Cumhurba\u015fkan\u0131na ben gittim \u015f\u00f6yle dedim b\u00f6yle dedim den ziyade birlikte gitmeliyiz, birlikte sorunlar\u0131m\u0131z\u0131 dile getirmeliyiz.<\/p>\n
Erzurum\u2019da b\u00fcy\u00fck k\u00fc\u00e7\u00fck b\u00fct\u00fcn esnaf\u0131n, ticaret\u00e7inin, \u00fcreticinin bir araya gelmesi laz\u0131m. Birliktelik ortaya koymam\u0131z laz\u0131m. Kendi esnaf\u0131m\u0131z\u0131, kendi \u00fcreticimizi desteklememiz laz\u0131m. Esnaf\u0131m\u0131z\u0131 ulusala bo\u011fdurtmamam\u0131z laz\u0131m. \u0130\u015fte bu pencereden bak\u0131nca \u2018Yerel Cand\u0131r\u2019 kampanyas\u0131n\u0131n ne kadar \u00f6nemli ve isabetli oldu\u011fu ortaya \u00e7\u0131kmaktad\u0131r.<\/p>\n
Erzurum Tan\u0131t\u0131m g\u00fcnleri yap\u0131l\u0131yor. Bununda geli\u015ftirilmesi laz\u0131m. Bir g\u00fcne de\u011fil y\u0131llara yaymal\u0131y\u0131z. Mesela \u00e7e\u015fitli illerde y\u00f6resel \u00fcr\u00fcnlerin sat\u0131\u015fa sunulan marketler a\u00e7\u0131lmal\u0131. Erzurum\u2019um yerel \u00fcr\u00fcnleri burada sat\u0131l\u0131yor denilmeli. Sat\u0131lan \u00fcr\u00fcnlerin yerine yine yerinden temin edilmeli.<\/p>\n
Yoksa d\u0131\u015farda Erzurum demek kolay. Ama sen Erzurum i\u00e7in ne yapt\u0131n. Bunun \u00fczerinde d\u00fc\u015f\u00fcnmeliyiz.<\/p>\n
Do\u011fu Anadolu \u0130hracat\u00e7\u0131lar Birli\u011fi Ba\u015fkan\u0131 Ethem Tanr\u0131ver\u2019de Erzurum\u2019un ipek yolu \u00fczerinde ki \u00f6nemli ticaret \u015fehirlerinden biri oldu\u011funu s\u00f6yledi. \u0130lk ihracat\u00e7\u0131lar Birli\u011finin Erzurum\u2019da kuruldu\u011funa dikkat \u00e7eken Tanr\u0131ver, kampanyan\u0131n \u00f6nemli oldu\u011funun alt\u0131n\u0131 \u00e7izdi.<\/p>\n
\u00d6ncelikle yerel \u00fcr\u00fcnlerin markala\u015fmas\u0131 gerekti\u011fine i\u015faret eden Tanr\u0131ver, markala\u015fmadan bir\u00e7ok hedefi tutturman\u0131n zor oldu\u011funu belirtti.<\/p>\n
Bu birlikteli\u011fin sadece marketler d\u00fczeyinde de\u011fil her alanda kendisini hissettirmesi gerekti\u011fini de dile getiren Tanr\u0131ver, Erzurum\u2019un 12 ay\u0131nda i\u015f yap\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Yerel \u00fcr\u00fcnlerin de\u011ferlendirilmesinde herkesin elini ta\u015f\u0131n alt\u0131na koymas\u0131n\u0131 isteyen Tanr\u0131ver, \u00f6zellikle Erzurum\u2019da g\u00f6rev yapan kamu kurum ve kurulu\u015flar\u0131n da al\u0131\u015f veri\u015flerini yerelden yapmalar\u0131n\u0131 istediklerini bildirdi.<\/p>\n
Perakendeciler Derne\u011fi Ba\u015fkan\u0131 \u00d6mer D\u00fczg\u00fcn ise, perakendecilerin Anadolu\u2019nun lokomotifi oldu\u011funu s\u00f6yledi.<\/p>\n
Erzurum ekonomisinin incelendi\u011finde 1. s\u0131rada perakendecilerin geldi\u011fine i\u015faret etti.<\/p>\n
D\u00fczg\u00fcn, \u015f\u00f6yle devam etti: \u2018Perakendecilik sadece g\u0131da de\u011fildir. \u0130malat vard\u0131r, \u00fcretim vard\u0131r, \u00e7e\u015fitli \u00fcr\u00fcnler s\u00f6z konusudur. Yerelde \u00e7ok \u015fey \u00fcretiliyor. Daha g\u00fcvenli, daha kaliteli. Ama ne yaz\u0131k ki T\u00fcrkiye\u2019de ulusal market\u00e7ilik en fazla Erzurum\u2019da ya\u015fan\u0131yor. Erzurum\u2019da ulusal market\u00e7ilik enflasyonu var.<\/p>\n
Bu ulusallar ne yaz\u0131k ki \u00fcr\u00fcnlerini asla yerelden alm\u0131yor. Yerel \u00fcretici zor duruma d\u00fc\u015f\u00fcyor.<\/p>\n
Bunu \u00f6n\u00fcne ge\u00e7ilmesi laz\u0131m. Kanun \u00e7\u0131kar\u0131lmas\u0131 gerekir. Yerel y\u00f6neticiler yerel esnaf\u0131 d\u00fc\u015f\u00fcnmeli. Her noktaya m\u00fcsaade edilmemeli. Yerli ve milli markala\u015fmay\u0131 i\u00e7eren kanun \u00e7\u0131kmal\u0131.<\/p>\n
Yerel, istihdama elinden geldi\u011fince ilgi g\u00f6steriyor. T\u00fcketicinin alg\u0131lara yenik d\u00fc\u015fmemesini arzu ediyoruz.<\/p>\n
B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan Vekili Fevzi Polat ise \u015fehir bilincinin olu\u015fturulmas\u0131 noktas\u0131na i\u015faret etti.<\/p>\n
Polat, \u2018Markala\u015fmaya gidilmeli. Markala\u015fma olmadan sat\u0131\u015fta olmaz\u2019 dedi.<\/p>\n
Polat, \u015fehrin ekonomilerinin d\u00f6nd\u00fcr\u00fclmesi noktas\u0131nda yetkinin ticaret odalar\u0131na verilmesi gerekti\u011fini de s\u00f6zlerine ekledi.<\/p>\n","protected":false},"excerpt":{"rendered":"
ERZURUM T\u0130CARET BORSASI, ERZURUM ESNAF VE SANATKARLAR ODALARI B\u0130RL\u0130\u011e\u0130 VE 1. ORGAN\u0130ZE SANAY\u0130 B\u00d6LGES\u0130 BA\u015eKANLI\u011eI ORTAKLA\u015eA B\u0130R KARAR ALARAK ERZURUM\u2019DA YEREL \u00dcRET\u0130ME SAH\u0130PL\u0130K ETMEK AMACIYLA \u2018YEREL CANDIR\u2019 SLOGANIYLA B\u0130R KAMPANYA BA\u015eLATILDI.<\/p>\n","protected":false},"author":1,"featured_media":1555102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[16591,51709,6575,23091,1598],"class_list":["post-1555101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erzurum-haber","tag-bulmayi","tag-candir","tag-hayat","tag-hedefliyor","tag-yerel"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1555101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1555101"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1555101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/1555102"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1555101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1555101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1555101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}