{"id":1556246,"date":"2021-01-01T00:02:25","date_gmt":"2020-12-31T21:02:25","guid":{"rendered":"http:\/\/www.erzurumflas.com\/covid-19-2020de-iletisim-sektorunun-aliskanliklarini-degistirdi\/"},"modified":"2021-01-01T00:02:32","modified_gmt":"2020-12-31T21:02:32","slug":"covid-19-2020de-iletisim-sektorunun-aliskanliklarini-degistirdi","status":"publish","type":"post","link":"https:\/\/www.erzhaber.com.tr\/?p=1556246","title":{"rendered":"Covid-19, 2020\u2019de ileti\u015fim sekt\u00f6r\u00fcn\u00fcn al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirdi"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.erzurumflas.com\/wp-content\/uploads\/2021\/01\/covid-19-2020de-iletisim-sektorunun-aliskanliklarini-degistirdi_6263f34.jpg\" width=\"600\">Markalar\u0131n 2020 y\u0131l\u0131nda medyaya servis etti\u011fi bas\u0131n b\u00fclteni i\u00e7eriklerinin oda\u011f\u0131 Covid-19 oldu.<\/p>\n<p>Medya veritaban\u0131 ve bas\u0131n b\u00fclteni da\u011f\u0131t\u0131m\u0131 konusunda bir hizmet sa\u011flay\u0131c\u0131s\u0131 olan Basinodam.com\u2019un verilerine g\u00f6re, markalar\u0131n 2020 y\u0131l\u0131nda medyaya servis etti\u011fi bas\u0131n b\u00fclteni i\u00e7eriklerinin oda\u011f\u0131 Covid-19 oldu.  Basinodam.com Genel M\u00fcd\u00fcr\u00fc Burak Celep,\u201c2020\u2019nin ilk yar\u0131s\u0131nda bas\u0131n b\u00fclteni da\u011f\u0131t\u0131m say\u0131s\u0131 ge\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 38 oran\u0131nda d\u00fc\u015f\u00fc\u015f g\u00f6sterdi. Sekt\u00f6r ayr\u0131m\u0131 g\u00f6zetmeksizin platformumuz \u00fczerinden markalar\u0131n medyaya servis etti\u011fi bas\u0131n b\u00fcltenlerinin y\u00fczde 62\u2019si Covid-19 veya ba\u011flant\u0131l\u0131 konular ile ilgili olurken uzaktan e\u011fitim, temass\u0131z \u00f6deme, online tahsilat ve uzaktan \u015firketi i\u00e7i ileti\u015fim gibi konular \u00f6ne \u00e7\u0131kt\u0131\u201d dedi.<\/p>\n<p>Bas\u0131n b\u00fclteni g\u00f6nderimi yap\u0131lan kategoriler incelendi\u011finde ise sa\u011fl\u0131k sekt\u00f6r\u00fcnde faaliyet g\u00f6steren markalar\u0131n medyaya g\u00f6nderdi\u011fi bas\u0131n b\u00fcltenlerinin y\u00fczde 78\u2019i Covid-19 veya ba\u011flant\u0131l\u0131 konular ile ilgili olurken, di\u011fer sekt\u00f6rlerde durum ise; bili\u015fim y\u00fczde 67, turizm y\u00fczde 64, perakende y\u00fczde 54, sanayi y\u00fczde 53, moda y\u00fczde 41, emlak y\u00fczde 39 ve Kamu-Belediye y\u00fczde 18 \u015feklinde oldu.<\/p>\n<p>\u201cYurt d\u0131\u015f\u0131 bas\u0131n b\u00fclteni g\u00f6nderimi artt\u0131\u201d<\/p>\n<p>Burak Celep, bu d\u00f6nemde say\u0131 olarak en az bas\u0131n b\u00fclteninin K\u00fclt\u00fcr Sanat ve Turizm kategorilerinde da\u011f\u0131t\u0131ld\u0131\u011f\u0131n\u0131 belirtirken en fazla art\u0131\u015f\u0131n ise Bili\u015fim ve Savunma kategorilerinde ger\u00e7ekle\u015fti\u011fini ifade etti.<\/p>\n<p>E\u011fitim ve bili\u015fim sekt\u00f6rlerinde ise, en fazla uzaktan e\u011fitim ile ilgili bas\u0131n b\u00fclteni da\u011f\u0131t\u0131m\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131n\u0131 belirten Celep, \u201cEkonomide ise genellikle ihracat ile ilgili i\u00e7erikler \u00f6ne \u00e7\u0131kt\u0131. Firmalar bu d\u00f6nemde yurtd\u0131\u015f\u0131 tan\u0131t\u0131m\u0131na a\u011f\u0131rl\u0131k vererek hedef pazarlar\u0131na y\u00f6nelik ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131 2019 y\u0131l\u0131na g\u00f6re y\u00fczde 40 art\u0131rd\u0131\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MARKALARIN 2020 YILINDA MEDYAYA SERV\u0130S ETT\u0130\u011e\u0130 BASIN B\u00dcLTEN\u0130 \u0130\u00c7ER\u0130KLER\u0130N\u0130N ODA\u011eI COV\u0130D-19 OLDU.<\/p>\n","protected":false},"author":1,"featured_media":1556247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1,20],"tags":[71302,105031,116194,15567,7503,16135],"class_list":["post-1556246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem","category-turkiye","tag-2020de","tag-aliskanliklarini","tag-covid-19","tag-degistirdi","tag-iletisim","tag-sektorunun"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1556246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1556246"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1556246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/1556247"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1556246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1556246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1556246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}