﻿{"id":1558632,"date":"2021-01-13T00:02:52","date_gmt":"2021-01-12T21:02:52","guid":{"rendered":"http:\/\/www.erzurumflas.com\/unilever-yarinin-gidalari-inisiyatifini-baslatti\/"},"modified":"2021-01-13T00:02:59","modified_gmt":"2021-01-12T21:02:59","slug":"unilever-yarinin-gidalari-inisiyatifini-baslatti","status":"publish","type":"post","link":"https:\/\/www.erzhaber.com.tr\/?p=1558632","title":{"rendered":"Unilever, Yar\u0131n\u0131n G\u0131dalar\u0131 \u0130nisiyatifi\u2019ni ba\u015flatt\u0131"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.erzurumflas.com\/wp-content\/uploads\/2021\/01\/unilever-yarinin-gidalari-inisiyatifini-baslatti_e0c5cdc.jpg\" width=\"600\">Unilever, besleyici ve s\u00fcrd\u00fcr\u00fclebilir g\u0131dalar\u0131n herkes i\u00e7in eri\u015filebilir olmas\u0131 hedefiyle yar\u0131n\u0131n g\u0131dalar\u0131 inisiyatifini ba\u015flatt\u0131. Unilever T\u00fcrkiye G\u0131dadan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Y\u00f6netim Kurulu \u00dcyesi \u00d6zg\u00fcr K\u00f6l\u00fckfak\u0131, \u201cD\u00fcnyan\u0131n en b\u00fcy\u00fck g\u0131da \u00fcreticilerinden biri olarak, adil bir k\u00fcresel g\u0131da sisteminin \u015fekillenmesi i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131m\u0131z sorumlulukla Yar\u0131n\u0131n G\u0131dalar\u0131 \u0130nisiyatifini ba\u015flat\u0131yoruz&#8221; dedi.<\/p>\n<p>Unilever, besleyici ve s\u00fcrd\u00fcr\u00fclebilir g\u0131dalar\u0131n herkes i\u00e7in eri\u015filebilir olmas\u0131 hedefiyle yar\u0131n\u0131n g\u0131dalar\u0131 inisiyatifini ba\u015flatt\u0131\u011f\u0131n\u0131 duyurdu. Toplant\u0131da a\u00e7\u0131klamalarda bulunan Unilever T\u00fcrkiye G\u0131dadan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Y\u00f6netim Kurulu \u00dcyesi \u00d6zg\u00fcr K\u00f6l\u00fckfak\u0131, &#8220;Unilever, 10 y\u0131l \u00f6nce S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam Plan\u0131 ile yola \u00e7\u0131karken temel hedeflerinden biri, insanlar\u0131 ve gezegeni yok saymadan b\u00fcy\u00fcmenin sa\u011flanabilece\u011fini ve t\u00fcm payda\u015flar\u0131m\u0131zla birlikte uzun vadeli s\u00fcrd\u00fcr\u00fclebilir de\u011fer olu\u015fturabilece\u011fini kan\u0131tlamakt\u0131. \u015eirket, \u2018Daha iyi bir gelecek \u00fcretmek\u2019 i\u00e7in s\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u015finin merkezine koydu. 1 milyardan fazla insan\u0131n sa\u011fl\u0131k ve esenli\u011fini iyile\u015ftirmek, \u00e7evresel etkisini yar\u0131ya indirmek ve milyonlarca insan\u0131n ge\u00e7im kaynaklar\u0131n\u0131 iyile\u015ftirmek i\u00e7in uzun d\u00f6nemli bir plana odakland\u0131. Nitekim Unilever, ge\u00e7ti\u011fimiz on y\u0131lda \u00f6nemli ad\u0131mlar att\u0131, ba\u015far\u0131lar elde etti. Sadece s\u00f6zlerle de\u011fil, eylemlerle iyili\u011fin itici g\u00fcc\u00fc olabilece\u011fini ispatlad\u0131&#8221; ifadelerini kulland\u0131.<\/p>\n<p>K\u00f6l\u00fckfak\u0131, d\u00fcnyan\u0131n g\u0131da sisteminde ciddi aksakl\u0131klar\u0131n oldu\u011funu ve bu durumun, herkesi de\u011fi\u015fim i\u00e7in zorlad\u0131\u011f\u0131na i\u015faret ederek s\u00f6zlerine \u015f\u00f6yle devam etti: &#8220;D\u00fcnyada 2 milyar insan fazla kilolu, buna kar\u015f\u0131n 1 milyar insansa a\u00e7l\u0131k s\u0131n\u0131r\u0131nda ya\u015fam m\u00fccadelesi veriyor. D\u00fcnya Sa\u011fl\u0131k \u00d6rg\u00fct\u00fc\u2019n\u00fcn verilerine g\u00f6re, d\u00fcnyada hala 2 milyar insan vitamin ve mineral eksikli\u011fi ya\u015f\u0131yor. G\u0131da sistemi \u00e7evreye b\u00fcy\u00fck zarar veriyor. K\u00fcresel sera gaz\u0131 sal\u0131m\u0131n\u0131n y\u00fczde 20\u2019sinden fazlas\u0131 g\u0131da end\u00fcstrisi taraf\u0131ndan ger\u00e7ekle\u015ftiriliyor, buna kar\u015f\u0131l\u0131k \u00fcretilen t\u00fcm g\u0131dalar\u0131n \u00fc\u00e7te biriyse \u00e7\u00f6pe gidiyor. D\u00fcnya genelinde yiyeceklerimizin y\u00fczde 75\u2019i 12 bitki ve 5 hayvan t\u00fcr\u00fcnden geliyor. Bitkisel g\u0131da t\u00fcketiminin y\u00fczde 60\u2019\u0131 sadece bu\u011fday, pirin\u00e7 ve m\u0131s\u0131rdan elde ediliyor. D\u00fcnya, \u00f6n\u00fcm\u00fczdeki y\u0131larda 10 milyar insan\u0131n nas\u0131l beslenece\u011fine sorusuna yan\u0131t bulmaya \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>D\u00fcnyan\u0131n en b\u00fcy\u00fck g\u0131da \u00fcreticilerinden biri olarak, adil bir k\u00fcresel g\u0131da sisteminin \u015fekillenmesi i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131m\u0131z sorumlulukla Yar\u0131n\u0131n G\u0131dalar\u0131 \u0130nisiyatifini ba\u015flat\u0131yoruz. Bu kapsamda 4 temel taahh\u00fctte bulunuyoruz:<\/p>\n<p>\u00dcr\u00fcnlerimizde s\u00fcrd\u00fcr\u00fclebilir tar\u0131msal ham maddeler kullan\u0131m\u0131n\u0131 ve bitkisel temelli g\u0131da se\u00e7eneklerini art\u0131rmak.<\/p>\n<p>Besleyici g\u0131dalar\u0131 herkes i\u00e7in eri\u015filebilir k\u0131lmak. 2025 y\u0131l\u0131na kadar yeterli ve dengeli beslenmeye katk\u0131 sa\u011flayan \u00fcr\u00fcnlerimizi iki kat\u0131na \u00e7\u0131karaca\u011f\u0131z.<\/p>\n<p>T\u00fcm \u00fcr\u00fcn gruplar\u0131m\u0131zda kalori, tuz ve \u015feker miktar\u0131n\u0131 azaltmaya devam edece\u011fiz.<\/p>\n<p>G\u0131da at\u0131\u011f\u0131n\u0131 yar\u0131ya indirmek. 2025\u2019e kadar \u00fcretimden, \u00fcr\u00fcnlerimizin raflara ula\u015fmas\u0131na kadar olan s\u00fcre\u00e7teki do\u011frudan faaliyetlerimizde g\u0131da at\u0131klar\u0131n\u0131 yar\u0131ya indirece\u011fiz&#8221;.<\/p>\n<p>S\u00fcrd\u00fcr\u00fclebilir bir g\u0131da sistemine ge\u00e7i\u015fe \u00f6nc\u00fcl\u00fck etmek i\u00e7in \u00f6l\u00e7eklerini, markalar\u0131n\u0131 ve yeteneklerini kullanacaklar\u0131n\u0131 s\u00f6yleyen K\u00f6l\u00fckfak\u0131, &#8220;Ayr\u0131ca, \u00f6n\u00fcm\u00fczdeki be\u015f ila yedi y\u0131l i\u00e7inde, et ve s\u00fct \u00fcr\u00fcnlerine se\u00e7enek olarak bitkisel temelli g\u0131dalardan olu\u015fan global b\u00fcy\u00fckl\u00fc\u011f\u00fc 1 milyar Euro\u2019ya ula\u015facak yeni bir g\u0131da i\u015f kolu geli\u015ftirmeyi planl\u0131yoruz. Y\u0131llard\u0131r hayata ge\u00e7irdi\u011fimiz iyi uygulamalar\u0131, g\u0131da kategorimizin yeni taahh\u00fctleriyle birlikte daha ileriye ta\u015f\u0131yaca\u011f\u0131m\u0131z i\u00e7in \u00e7ok heyecanl\u0131y\u0131z. \u00d6n\u00fcm\u00fczde uzun bir yol var. Ancak ortak \u00e7abalar ile daha sa\u011fl\u0131kl\u0131 bir d\u00fcnya olu\u015fturup daha s\u00fcrd\u00fcr\u00fclebilir ve besleyici g\u0131dalar\u0131 beslenmeye dahil edebilece\u011fimize inan\u0131yoruz. G\u0131da sistemini de\u011fi\u015ftirmek, ekonomik b\u00fcy\u00fcme a\u00e7\u0131s\u0131ndan da \u00f6nemli. D\u00fcnya genelinde 80 milyon istihdam olu\u015fturabilir ve \u00fcretimdeki b\u00fcy\u00fcmeye 2030 y\u0131l\u0131 itibar\u0131yla 2 trilyon euro oran\u0131nda bir katk\u0131 sa\u011flayabilir.  Eyleme ge\u00e7memenin maliyeti, asl\u0131nda eyleme ge\u00e7menin maliyetinden \u00e7ok daha y\u00fcksek. \u00c7al\u0131\u015fmalar, beslenmeye harcanan her 1 dolar kar\u015f\u0131l\u0131\u011f\u0131nda ekonomik fayda a\u00e7\u0131s\u0131ndan en az 16 dolar oran\u0131nda geri d\u00f6n\u00fc\u015f sa\u011fland\u0131\u011f\u0131n\u0131 g\u00f6steriyor&#8221; a\u00e7\u0131klamalar\u0131nda bulundu.<\/p>\n<p>K\u00f6l\u00fckfak\u0131, toplant\u0131da \u00f6ne \u00e7\u0131kan di\u011fer detaylar\u0131 \u015f\u00f6yle aktard\u0131:<\/p>\n<p>&#8220;S\u00fcrd\u00fcr\u00fclebilir ya\u015fam yolculu\u011funda neler ba\u015fard\u0131k?<\/p>\n<p>S\u00fcrd\u00fcr\u00fclebilir tar\u0131msal ham maddeler kullanmak<\/p>\n<p>2010 y\u0131l\u0131ndan bu yana s\u00fcrd\u00fcr\u00fclebilir kaynaklar kullanan tar\u0131msal ham maddelerimizin miktar\u0131n\u0131 y\u00fczde 14\u2019ten y\u00fczde 62\u2019ye y\u00fckselttik; \u00f6ncelikli 13 sebze ve baharat\u0131m\u0131z\u0131n y\u00fczde 86\u2019sini s\u00fcrd\u00fcr\u00fclebilir kaynaklardan elde etmeyi ba\u015fard\u0131k. T\u00fcrkiye\u2019de domateslerimizin y\u00fczde 100\u2019\u00fcn\u00fc Bursa, Karacabey\u2019den gelece\u011fe dost tar\u0131m yap\u0131lan tarlalardan sa\u011fl\u0131yoruz. Nanemiz, Manisa Salihli ve Gaziantep Nizip\u2019ten gelen y\u00fczde 100 s\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcnler.<\/p>\n<p>2012 y\u0131l\u0131nda WWF ile ba\u015flatt\u0131\u011f\u0131m\u0131z \u2018S\u00fcrd\u00fcr\u00fclebilir Tar\u0131m Program\u0131\u2019 ile bug\u00fcne kadar birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z 4 bin \u00e7ift\u00e7iye gelece\u011fe dost tar\u0131m uygulamalar\u0131 konusunda e\u011fitimler verdik. T\u00fcrkiye, Lipton \u00e7ay\u0131n hem \u00fcretilip hem t\u00fcketildi\u011fi ilk ve tek Ya\u011fmur Ormanlar\u0131 Birli\u011fi Sertifikas\u0131 (RA) alan \u00fclke oldu. Lipton S\u00fcrd\u00fcr\u00fclebilir \u00c7ay Tar\u0131m\u0131 Projesi kapsam\u0131nda 2011 y\u0131l\u0131ndan beri her sene 35 bin ki\u015fiye toplamda 100 bin saat do\u011fru tar\u0131m uygulamalar\u0131 hakk\u0131nda e\u011fitim verildi. Magnum kakao \u00e7ekirdeklerinin y\u00fczde 98\u2019inden fazlas\u0131 s\u00fcrd\u00fcr\u00fclebilir \u015fekilde Rainforest Alliance Certified \u00e7ift\u00e7ilerinden temin ediliyor. T\u00fcrkiye\u2019de g\u0131da, i\u00e7ecek ve dondurma i\u015fimizde, hammadde ve ambalaj malzemelerinin y\u00fczde 72\u2019sini s\u00fcrd\u00fcr\u00fclebilir kaynaklardan elde ediyoruz; harcamalar\u0131m\u0131z\u0131n y\u00fczde 81\u2019ini yerel kaynaklara yap\u0131yoruz.<\/p>\n<p>Besleyici g\u0131dalar\u0131 eri\u015febilir k\u0131lmak<\/p>\n<p>G\u0131da \u00e7e\u015fitlili\u011fimizi art\u0131rarak yeme al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 de\u011fi\u015ftirmeliyiz. Knorr ve WWF bu ama\u00e7la, globalde farkl\u0131 \u00fcniversiteler ve sivil toplum kurulu\u015flar\u0131 ile \u00e7al\u0131\u015farak, \u2018Gelece\u011fin G\u0131das\u0131\u2019 olarak tan\u0131mlanan 50 ham maddenin yer ald\u0131\u011f\u0131 bir rapor haz\u0131rlad\u0131. Gelece\u011fin 50 G\u0131das\u0131 listesinde T\u00fcrkiye\u2019de kolayca bulabilece\u011fimiz g\u0131dalar var: Kabak \u00e7i\u00e7e\u011fi, bamya, bakla, b\u00f6r\u00fclce, mercimek, ma\u015f fasulyesi, soya fasulyesi, karabu\u011fday, horasan bu\u011fday\u0131, kinoa, kavuzlu bu\u011fday, k\u0131rm\u0131z\u0131 lahana, \u0131spanak, keten tohumu, kenevir tohumu, susam tohumu, ceviz, fasulye filizi, nohut filizi gibi. Bu g\u0131dalar\u0131n besin de\u011ferleri de olduk\u00e7a y\u00fcksek. Kadim Anadolu, t\u00fcm bu leziz ve besleyici g\u0131dalar a\u00e7\u0131s\u0131ndan tam bir cevher. Biz de t\u00fcketicilerimize en lezzetli \u00fcr\u00fcnleri sa\u011flamak amac\u0131yla bu ham maddeleri kullan\u0131yoruz, kullanmaya da devam edece\u011fiz.<\/p>\n<p>Tuz, \u015feker, kalori ve plastik kullan\u0131m\u0131n\u0131 azaltmak<\/p>\n<p>2019 sonu itibar\u0131yla, g\u0131da \u00fcr\u00fcnlerimizin y\u00fczde 70\u2019i, k\u00fcresel olarak g\u00fcnl\u00fck 5g olan bu tuz al\u0131m\u0131 standartlar\u0131n\u0131 kar\u015f\u0131lamaktad\u0131r. Portf\u00f6y\u00fcm\u00fcz genelinde bir yandan m\u00fckemmel lezzete sahip \u00fcr\u00fcnler \u00fcretmeye devam ederken, tuz miktar\u0131nda da halihaz\u0131rda \u00f6nemli oranlarda azaltma ger\u00e7ekle\u015ftirdik. Knorr taraf\u0131nda, \u00f6zellikle \u00e7orbada y\u00fczde 5 ila y\u00fczde 20 oran\u0131nda t\u00fcketici tercihlerine g\u00f6re tuzu azaltt\u0131\u011f\u0131m\u0131z \u00fcr\u00fcnlerimiz var. Salata soslar\u0131m\u0131zda, baz\u0131 har\u00e7larda, \u00e7e\u015fni \u00fcr\u00fcnlerimizde, makarna soslar\u0131m\u0131zda tuz azalt\u0131larak Unilever\u2019in en y\u00fcksek beslenme standartlar\u0131na (HNS) ula\u015f\u0131ld\u0131.<\/p>\n<p>Dondurma kategorisinde \u015fekeri azaltma konusunda ald\u0131\u011f\u0131m\u0131z \u00e7ok ciddi aksiyonlar var. Son 3 y\u0131lda ortalama y\u00fczde 10-15 oran\u0131nda \u015feker azalt\u0131m\u0131 ger\u00e7ekle\u015ftirdik. T\u00fcm \u00fcr\u00fcn gruplar\u0131nda programl\u0131 olarak \u015feker azaltma \u00e7al\u0131\u015fmalar\u0131m\u0131z devam s\u00fcrmektedir ve yaln\u0131zca bu y\u0131l Carte D\u2019or \u00fcr\u00fcnlerinde ortalama y\u00fczde 6 Algida Keyif \u00fcr\u00fcnlerinde ortalama y\u00fczde 9 \u015feker azalt\u0131ld\u0131\u011f\u0131n\u0131 belirtmek isteriz. Daha az \u015feker ve daha d\u00fc\u015f\u00fck kalorili ancak yine m\u00fckemmel bir lezzete sahip se\u00e7enekler sunmak \u00fczere kalori kontroll\u00fc dondurmalar\u0131 piyasaya s\u00fcrd\u00fck. Algida \u00fcr\u00fcn portf\u00f6y\u00fcm\u00fczde son y\u0131llarda artan t\u00fcketim trendleri g\u00f6z \u00f6n\u00fcnde bulundurularak geli\u015ftirilen \u015feker ilavesiz ve tatland\u0131r\u0131c\u0131 i\u00e7ermeyen; \u015fekeri meyveden gelen Frootie y\u00fczde 100, Frootie Super gibi \u00fcr\u00fcnlerimiz bulunuyor. Global olarak 2015 itibar\u0131yla ambalajl\u0131 dondurma \u00fcr\u00fcnlerimizin kalorisinin porsiyon ba\u015f\u0131na 250 kcal seviyesini a\u015fmayaca\u011f\u0131na karar verdik ve bunu ba\u015fard\u0131k. 2019 y\u0131l\u0131nda global portf\u00f6y\u00fcm\u00fcz, y\u00fczde 93 oran\u0131nda bu hedefi tutturdu. \u015eu an kalori karar\u0131m\u0131z\u0131, 2025 itibar\u0131yla ambalajl\u0131 dondurma portf\u00f6y\u00fcm\u00fcz\u00fcn y\u00fczde 95\u2019ini kapsayacak \u015fekilde geni\u015fletmi\u015f bulunuyoruz. Bu karar do\u011frultusunda ambalajl\u0131 dondurma portf\u00f6y\u00fcm\u00fcz\u00fcn y\u00fczde 95\u2019i, 2025 itibariyle en fazla 22 gram \u015feker ve 250 kcal i\u00e7erecektir.<\/p>\n<p>Farkl\u0131 kalori seviyelerindeki \u00fcr\u00fcnlerden olu\u015fan bir yelpaze sunarak t\u00fcketicilere tercih hakk\u0131 tan\u0131yoruz. Ayn\u0131 zamanda da mevcut \u00fcr\u00fcn gruplar\u0131m\u0131zda yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar ile de kalori azaltma ajandam\u0131za uygun olarak \u00fcr\u00fcnlerimizi iyile\u015ftiriyoruz. Carte D\u2019or Light y\u00fczde 35 daha az enerji, y\u00fczde 45 daha az \u015feker, y\u00fczde 50 daha az ya\u011f i\u00e7eren bir se\u00e7enek mevcut \u00fcr\u00fcnlerimizde y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz programla da sadece bu y\u0131l Carte D\u2019or \u00fcr\u00fcnlerinde ortalama y\u00fczde 10 Algida Mara\u015f Usul\u00fc \u00fcr\u00fcnlerinde ortalama y\u00fczde 5 Algida Keyif \u00fcr\u00fcnlerinde ortalama y\u00fczde 10 enerji azat\u0131m\u0131 sa\u011flam\u0131\u015f bulunmaktay\u0131z. \u00c7ocuklara y\u00f6nelik dondurmalar\u0131m\u0131z 2014 y\u0131l\u0131ndan bu yana porsiyon kontroll\u00fc ve porsiyon ba\u015f\u0131na 110 kcal ya da daha d\u00fc\u015f\u00fck kaloriye sahiptir.<\/p>\n<p>S\u00fcrd\u00fcr\u00fclebilir ambalaj:<\/p>\n<p>Ar-Ge ekiplerimiz \u00fcr\u00fcn ambalajlar\u0131m\u0131z i\u00e7in inovatif \u00e7\u00f6z\u00fcmler \u00fczerinde yo\u011fun bir \u015fekilde \u00e7al\u0131\u015f\u0131yor. \u00d6rne\u011fin; \u2018d\u00fcnyan\u0131n ilk geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir \u00e7orba ambalaj\u0131\u2019n\u0131 T\u00fcrkiye\u2019de geli\u015ftirmeyi ba\u015fard\u0131k. Knorr \u00e7orba ambalajlar\u0131m\u0131z art\u0131k BPA\u2019s\u0131z ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir \u015fekilde \u00fcretiliyor. \u00c7ok katmanl\u0131 yap\u0131s\u0131yla geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi en zor ambalajlardan birinde bunu ba\u015fard\u0131k ve d\u00fcnyaya \u00f6rnek olduk. 2021\u2019de t\u00fcm po\u015fet ambalajlarda y\u00fczde 100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir olaca\u011f\u0131z. Dondurmada ise y\u00fczde 97 oran\u0131nda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir ambalaj kullan\u0131yoruz. Her ge\u00e7en y\u0131l Lightweight gibi teknolojilerle \u00f6zellikle ev tipi dondurma kaplar\u0131m\u0131zda kulland\u0131\u011f\u0131m\u0131z plasti\u011fi azalt\u0131yoruz. \u00c7ay ambalajlar\u0131n\u0131n y\u00fczde 100\u2019\u00fc geri d\u00f6n\u00fc\u015ft\u00fcrebilirdir. 2021\u2019de demlik ve bardak po\u015fet \u00e7aylar\u0131m\u0131zda kulland\u0131\u011f\u0131m\u0131z filtre ka\u011f\u0131d\u0131nda, do\u011fada \u00e7\u00f6z\u00fcnebilir bitki bazl\u0131 \u00e7ay ka\u011f\u0131d\u0131na ge\u00e7me plan\u0131m\u0131z bulunuyor.<\/p>\n<p>G\u0131da israf\u0131n\u0131 azaltmak<\/p>\n<p>Konya Dondurma Fabrikas\u0131, S\u0131f\u0131r At\u0131k Y\u00f6netmeli\u011fi\u2019nce S\u0131f\u0131r At\u0131k Y\u00f6netim Sistemini kurarak S\u0131f\u0131r Temel Belgesi almaya hak kazand\u0131k.<\/p>\n<p>2013\u2019ten beri h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sekt\u00f6r\u00fcnde bir ilk olarak, T\u00fcrkiye\u2019deki 6 fabrikam\u0131z ve 2015 y\u0131l\u0131ndan beri ofislerimiz, depolar\u0131m\u0131z ve Ar-Ge merkezlerimiz \u2018\u00e7\u00f6pl\u00fc\u011fe s\u0131f\u0131r at\u0131k\u2019 stat\u00fcs\u00fcnde \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>Lipton ile Rize\u2019de; 2012\u2019de kat\u0131 at\u0131k toplama, 2013\u2019te at\u0131k su ar\u0131tma tesislerini a\u00e7t\u0131k.<\/p>\n<p>G\u0131da at\u0131\u011f\u0131n\u0131n ev d\u0131\u015f\u0131 t\u00fcketimde \u00e7ok \u00f6nemli oldu\u011funu biliyoruz. UFS Academy ile fark\u0131ndal\u0131\u011f\u0131 art\u0131rmak \u00fczere \u00e7al\u0131\u015faca\u011f\u0131z&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UN\u0130LEVER T\u00dcRK\u0130YE GIDADAN SORUMLU BA\u015eKAN YARDIMCISI VE Y\u00d6NET\u0130M KURULU \u00dcYES\u0130 \u00d6ZG\u00dcR K\u00d6L\u00dcKFAKI<\/p>\n","protected":false},"author":1,"featured_media":1558633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1,20],"tags":[23098,26332,119597,119596,37881],"class_list":["post-1558632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem","category-turkiye","tag-baslatti","tag-gidalari","tag-inisiyatifini","tag-unilever","tag-yarinin"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1558632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1558632"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1558632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/1558633"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1558632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1558632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1558632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}