{"id":1560189,"date":"2021-01-20T13:00:17","date_gmt":"2021-01-20T10:00:17","guid":{"rendered":"http:\/\/www.erzurumflas.com\/13-bolge-eczaci-odasindan-vitamin-aciklamasi\/"},"modified":"2021-01-20T13:41:33","modified_gmt":"2021-01-20T10:41:33","slug":"13-bolge-eczaci-odasindan-vitamin-aciklamasi","status":"publish","type":"post","link":"https:\/\/www.erzhaber.com.tr\/?p=1560189","title":{"rendered":"13. B\u00f6lge Eczac\u0131 Odas\u0131\u2019ndan vitamin a\u00e7\u0131klamas\u0131"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.erzurumflas.com\/wp-content\/uploads\/2021\/01\/13-bolge-eczaci-odasindan-vitamin-aciklamasi_90d8267.jpg\" width=\"600\">13.B\u00f6lge Erzurum Eczac\u0131 Odas\u0131 kamuoyuna bir a\u00e7\u0131k mektup yay\u0131mlad\u0131. Erzurum Eczac\u0131 Odas\u0131 ad\u0131na yap\u0131lan a\u00e7\u0131klamada, \u201cSa\u011fl\u0131k temel bir hakt\u0131r. Toplum sa\u011fl\u0131\u011f\u0131n\u0131 korumak devletin en temel g\u00f6revi olup bunu da ancak sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131 ile yapabilir. Tedavi taraf\u0131ndaki en b\u00fcy\u00fck payda\u015flardan biri de eczac\u0131d\u0131r\u201d denildi<\/p>\n<p>Eczac\u0131n\u0131n hastan\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 ba\u015f kayg\u0131s\u0131 olarak telakki edece\u011fine yemin etmi\u015f, halk\u0131m\u0131z\u0131n en yak\u0131n sa\u011fl\u0131k dan\u0131\u015fman\u0131 oldu\u011fu ifade edilen a\u00e7\u0131klamada, \u201cEczac\u0131; \u0130lac\u0131 zehirden ay\u0131ran \u015feyin \u201cdozu\u201d oldu\u011funu bilir. Eczac\u0131; G\u0131da takviyelerinin v\u00fccutta ila\u00e7 gibi davrand\u0131\u011f\u0131n\u0131, bunlar\u0131n masum olmad\u0131\u011f\u0131n\u0131, bilin\u00e7siz kullan\u0131m\u0131n\u0131n sak\u0131ncalar\u0131n\u0131 da bilir. Eczac\u0131; \u0130nsan sa\u011fl\u0131\u011f\u0131n\u0131 ilgilendiren her \u00fcr\u00fcn\u00fcn Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131\u2019n\u0131n kontrol\u00fcnde olmas\u0131n\u0131 da savunur. V\u00fccutta ila\u00e7 gibi davranan bir m\u00fcstahzar\u0131n Tar\u0131m Bakanl\u0131\u011f\u0131\u2019ndan ruhsat alm\u0131\u015f olmas\u0131 onu zarars\u0131z k\u0131lmad\u0131\u011f\u0131 gibi o \u00fcr\u00fcn\u00fc ot da yapmaz\u201d ifadelerine yer verildi.<\/p>\n<p>Eczac\u0131n\u0131n \u201cm\u00fc\u015fterisi\u201d olmayaca\u011f\u0131n\u0131 hastas\u0131 olabilece\u011finin dile getirildi\u011fi bildiride, \u201cSon g\u00fcnlerde gerek internet gerekse zincir marketlerde g\u0131da takviyesi ad\u0131 alt\u0131nda masumla\u015ft\u0131r\u0131larak bir\u00e7ok \u00fcr\u00fcn pazarlanmaktad\u0131r. Bu alanlar pazarlama yeri, hedef kitle ise t\u00fcketicidir. Vatanda\u015f, y\u00fcr\u00fcyen banknot olarak g\u00f6r\u00fclmektedir. Hasta sa\u011fl\u0131\u011f\u0131yla ilgili kimsenin bir kayg\u0131s\u0131 da yoktur. G\u0131da takviyesi diye bir \u00fcr\u00fcn rafa konulacak, raf g\u00f6revlisi olarak eczac\u0131l\u0131k, kimya, biyoloji, farmakoloji diplomal\u0131 biri bulundurulmaya \u00e7al\u0131\u015f\u0131lacak ama bu yetmez. Ayn\u0131 zamanda bu ki\u015fi, iyi bir i\u015fletmeci ve pazarlamac\u0131 olacak; ticari fark\u0131ndal\u0131\u011f\u0131, analitik d\u00fc\u015f\u00fcncesi ve en \u00f6nemlisi \u201cikna\u201d kabiliyetine sahip olacak \u00e7\u00fcnk\u00fc g\u00fcn\u00fcn sonunda onun satt\u0131\u011f\u0131 bir \u201cmal\u201d kar\u015f\u0131s\u0131ndaki de bunu sat\u0131n alacak bir t\u00fcketici olarak kalacak.<\/p>\n<p>\u015eimdi zincir market y\u00f6neticilerine \u015funu sormak gerekir: Maa\u015fl\u0131 olarak i\u015fe ald\u0131\u011f\u0131n\u0131z g\u00f6revli bunun v\u00fccutta ila\u00e7 gibi davrand\u0131\u011f\u0131n\u0131 bilen en \u00f6nemlisi hasta sa\u011fl\u0131\u011f\u0131n\u0131 ba\u015f kayg\u0131s\u0131 olarak telakki etmi\u015f bir eczac\u0131 ise raftan uzan\u0131p ald\u0131\u011f\u0131 bir g\u0131da takviyesi ya da vitamini -sizin ilgili de\u011ferleriniz yeterli bu g\u0131da takviyesi ya da vitamine ihtiyac\u0131n\u0131z yok- der ise o ki\u015fiyi i\u015fte tutacak m\u0131s\u0131n\u0131z? Muhtemelen cevap hay\u0131r \u00e7\u00fcnk\u00fc bahsi ge\u00e7en y\u00f6neticilerin \u00f6ncelikli gayesi o \u201cmal\u0131\u201d satmak olacakt\u0131r.<\/p>\n<p>Bu reyonun ba\u015f\u0131na niye eczac\u0131, kimyac\u0131, biyolog ya da farmakolog istiyorsunuz? Bir kere bu meslek gruplar\u0131 birbirinin muadili de\u011fildir. E\u011fer konu ila\u00e7 ise bu sadece eczac\u0131y\u0131 ilgilendirir. Ama eczac\u0131 da pazarlamac\u0131 de\u011fildir \u00e7\u00fcnk\u00fc eczac\u0131 i\u00e7in ortada bir \u201cmal\u201d yoktur. Burada g\u0131da takviyesi mi satacaks\u0131n\u0131z yoksa eczac\u0131n\u0131n g\u00fcvenilirli\u011fini mi pazarlayacaks\u0131n\u0131z? Veya dolayl\u0131 olarak 500.000 ki\u015finin evine ekmek g\u00f6t\u00fcrd\u00fc\u011f\u00fc bir meslek grubunun zincire evrilmesinin provas\u0131n\u0131 m\u0131 yapmaktas\u0131n\u0131z?<\/p>\n<p>G\u0131da takviyeleri ve vitaminler mutlaka Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 kontrol\u00fcnde olmal\u0131d\u0131r \u00e7\u00fcnk\u00fc bu \u00fcr\u00fcnler insan sa\u011fl\u0131\u011f\u0131n\u0131 ilgilendirmektedir. Marketlerde olursa, bu sat\u0131lacak bir mal haline gelir. Reyon ba\u015f\u0131ndaki kim olursa olsun bunun gerekli olup olmamas\u0131ndan ziyade pazarlamas\u0131ndan sorumlu tutulur. Bu da faydadan \u00e7ok zarar getirecektir. Halk sa\u011fl\u0131\u011f\u0131 i\u00e7in ila\u00e7 ve sa\u011fl\u0131\u011fa ili\u015fkin t\u00fcm \u00fcr\u00fcnler eczane d\u0131\u015f\u0131nda sat\u0131lmamal\u0131d\u0131r\u201d denildi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>13.B\u00d6LGE ERZURUM ECZACI ODASI KAMUOYUNA B\u0130R A\u00c7IK MEKTUP YAYIMLADI. ERZURUM ECZACI ODASI ADINA YAPILAN A\u00c7IKLAMADA, \u201cSA\u011eLIK TEMEL B\u0130R HAKTIR. TOPLUM SA\u011eLI\u011eINI KORUMAK DEVLET\u0130N EN TEMEL G\u00d6REV\u0130 OLUP BUNU DA ANCAK SA\u011eLIK \u00c7ALI\u015eANLARI \u0130LE YAPAB\u0130L\u0130R. TEDAV\u0130 TARAFINDAK\u0130 EN B\u00dcY\u00dcK PAYDA\u015eLARDAN B\u0130R\u0130 DE ECZACIDIR\u201d DEN\u0130LD\u0130<\/p>\n","protected":false},"author":1,"featured_media":1560200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,1],"tags":[29290,27402,13843,20756,21753,11206],"class_list":["post-1560189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erzurum-haber","category-gundem","tag-bolge","tag-27402","tag-aciklamasi","tag-eczaci","tag-odasindan","tag-vitamin"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1560189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1560189"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1560189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/1560200"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1560189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1560189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1560189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}