![](\"http:\/\/www.erzurumflas.com\/wp-content\/uploads\/2021\/02\/yerel-candir-kampanyasinda-erisim-100-bini-asti_8a4a869.jpg\")
Erzurum\u2019da sivil toplum kurulu\u015flar\u0131n\u0131n ba\u015flatt\u0131\u011f\u0131 \u2018Yerel Cand\u0131r\u2019 kampanyas\u0131yla sosyal medyada 100 binin \u00fczerinde insana eri\u015fim sa\u011fland\u0131. \u00d6zellikle e-ticaret yapan firmalar\u0131n sipari\u015flerinde ciddi art\u0131\u015flar g\u00f6r\u00fcld\u00fc\u011f\u00fc a\u00e7\u0131kland\u0131.<\/p>\n
Erzurum Esnaf ve Sanatk\u00e2rlar Odalar\u0131 Birli\u011fi (ESOB), \u2018Yerel Cand\u0131r\u2019 kampanyas\u0131n\u0131n 3\u2019\u00fcnc\u00fc toplant\u0131s\u0131na ev sahipli\u011fi yapt\u0131. Ticaret Borsas\u0131 Ba\u015fkan\u0131 Hakan Oral, 1. Organize Sanayi B\u00f6lgesi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat Urku\u00e7 ile T\u00fcrkiye Perakendeciler Federasyonu Ba\u015fkan\u0131 \u00d6mer D\u00fczg\u00fcn kat\u0131ld\u0131\u011f\u0131 toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131n\u0131 yapan ESOB Ba\u015fkan\u0131 Rasim F\u0131rat, kampanyan\u0131n k\u0131sa s\u00fcrede b\u00fcy\u00fck ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.<\/p>\n
\u201cYanl\u0131\u015f anla\u015f\u0131lmas\u0131n derdimiz marketler de\u011fil\u201d<\/p>\n
\u00dc\u00e7 ay \u00f6nce ba\u015flat\u0131lan kampanyan\u0131n t\u00fcm yerel esnaf\u0131 kapsad\u0131\u011f\u0131na vurgu yapan Ba\u015fkan F\u0131rat, \u201cKampanya s\u00fcrecinde sanki sadece yerel marketlerin desteklenmesini istedi\u011fimiz gibi alg\u0131 olu\u015fturulmaya \u00e7al\u0131\u015f\u0131ld\u0131. Bu durum yanl\u0131\u015f anla\u015f\u0131l\u0131yor. Bizim derdimiz t\u00fcm esnaf\u0131m\u0131z. Sanatk\u00e2r olsun, \u00fcretim yapan olsun bu \u015fehirde katma de\u011fer sa\u011flayan kim olursa olsun, biz bunlar\u0131n desteklenmesini istiyoruz. Bu noktada vatanda\u015flar\u0131m\u0131za b\u00fcy\u00fck g\u00f6rev d\u00fc\u015f\u00fcyor. \u0130mk\u00e2nlar\u0131n\u0131 biraz zorlayarak, al\u0131\u015fveri\u015flerini mahalle esnaf\u0131ndan yapmas\u0131n\u0131 istiyoruz. \u00d6zellikle pandemi d\u00f6neminde esnaf\u0131n d\u00fc\u015ft\u00fc\u011f\u00fc durum ortada. Bir nebze olsa onlara bu noktada katk\u0131 sa\u011flayabilirsek bu bizi mutlu edecek. \u00d6yle ki her platformda kent esnaf\u0131na y\u00f6nelik pozitif ayr\u0131mc\u0131l\u0131k yap\u0131lmas\u0131n\u0131 dile getiriyoruz. \u00d6zellikle kurumlar\u0131n k\u00fc\u00e7\u00fck \u00e7aptaki ihalelerinin Erzurum esnaf\u0131na verilmesini defalarca ilgili ki\u015filerden talep ettik. Kurumlar ihtiya\u00e7lar\u0131n\u0131 \u015fehir esnaf\u0131ndan temin etsinler, ba\u015fka \u015fehirlerden Erzurum\u2019a mal getirilmesi bizleri ziyadesiyle \u00fcz\u00fcyor\u201d diye konu\u015ftu.<\/p>\n
\u201cBizi \u00f6rnek al\u0131p kampanya ba\u015flatt\u0131lar\u201d<\/p>\n
\u2018Yerel Cand\u0131r\u2019 kampanyas\u0131n\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc yapan Erzurum Ticaret Borsas\u0131 Ba\u015fkan\u0131 Hakan Oral da \u00fc\u00e7 ayl\u0131k s\u00fcrecin \u00f6zetini yapt\u0131. Ortak bir logo tasar\u0131m\u0131 ve sosyal medya payla\u015f\u0131mlar\u0131yla 100 bin \u00fczerinde eri\u015fim sa\u011flad\u0131klar\u0131n\u0131 anlatan Ba\u015fkan Oral, kampanyayla ilgili t\u00fcm yorumlar\u0131 tek tek incelediklerini ve \u015fehri bir tak\u0131m ger\u00e7eklerle y\u00fczle\u015ftirdiklerine dikkat \u00e7ekti. Erzurum\u2019un milli ve manevi hassasiyetinin y\u00fcksek bir \u015fehir oldu\u011funu dile getiren Oral, \u201c\u2019Dada\u015flara Davet\u2019 dedik ve k\u0131sa s\u00fcrede kar\u015f\u0131l\u0131k bulduk. Sosyal medyada bize b\u00fcy\u00fck destek verdiler. Tabi ele\u015ftirenler de oldu, onlar\u0131 da dikkate ald\u0131k. \u00d6rne\u011fin \u2018yerel pahal\u0131\u2019 dediler, hemen ilgili noktalara aktard\u0131k, fiyatlar\u0131n g\u00fcncellenmesini istedik. \u00c7\u00fcnk\u00fc herkesin bu noktada deste\u011fine ihtiyac\u0131m\u0131z var\u201d dedi.<\/p>\n
\u201c\u00dc\u00e7 harfli marketlerin ucuz alg\u0131s\u0131n\u0131 a\u015fal\u0131y\u0131z\u201d<\/p>\n
Kampanyan\u0131n sosyal medyada kar\u015f\u0131l\u0131k bulmas\u0131yla \u00f6zellikle e-ticaret yapan firmalarda sipari\u015flerin iki kat artt\u0131\u011f\u0131n\u0131 belirlediklerini vurgulayan Oral, \u015funlar\u0131 s\u00f6yledi. \u201cKargo firmalar\u0131n\u0131n rakamlar\u0131 ve \u015fark\u00fcteri sekt\u00f6r\u00fcnden gelen olumlu tepkiler bu verileri ortaya koydu. Bu geli\u015fmenin daha da yay\u0131lmas\u0131 i\u00e7in kampanyay\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmak en b\u00fcy\u00fck hedefimiz. Baz\u0131 \u015feylerin hemen olmas\u0131n\u0131 istemek ya da sa\u011flamak m\u00fcmk\u00fcn de\u011fil. Ancak zaman i\u00e7inde bu geli\u015fimi hep birlikte g\u00f6rece\u011fiz. Bug\u00fcn gelinen noktada a\u2019dan z\u2019ye t\u00fcm \u00fcr\u00fcnleri satan \u00fc\u00e7 harfli marketlerin ucuz alg\u0131s\u0131n\u0131 a\u015fmal\u0131y\u0131z.\u201d<\/p>\n
\u201cKazanan Erzurum ve Erzurumlu olacak\u201d<\/p>\n
Kampanyayla birlikte \u015fehirde ciddi bir fark\u0131ndal\u0131k olu\u015ftu\u011funa i\u015faret eden 1. Organize Sanayi B\u00f6lgesi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat Urku\u00e7 ise kampanyaya destek veren herkese te\u015fekk\u00fcr etti. Bu \u00e7al\u0131\u015fman\u0131n daha da geni\u015f kitlelere yay\u0131lmas\u0131 ve s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 i\u00e7in \u00e7al\u0131\u015facaklar\u0131n\u0131 s\u00f6yleyen Ba\u015fkan Urku\u00e7, \u201cOrtak ak\u0131l ve ortak fikirle esnaf\u0131m\u0131z\u0131 kalk\u0131nd\u0131rman\u0131n derdindeyiz. Elbette ele\u015ftiriler olacakt\u0131r. Biz bunlara da a\u00e7\u0131\u011f\u0131z. Ancak b\u00f6ylesi \u00f6neli bir kampanyaya her kesimin destek vermesi arzumuzdur. \u00c7\u00fcnk\u00fc bu i\u015fin sonunda kazanan Erzurum ve Erzurumlu olacakt\u0131r\u201d diye konu\u015ftu.<\/p>\n
\u201cMarka firmalar 1,5 milyon TL\u2019yi \u015fehirden g\u00f6t\u00fcrd\u00fc\u201d<\/p>\n
Yerli ve milli olan esnaf ve \u00fcreticiyi korumak ad\u0131na 2006 y\u0131l\u0131ndan bu yana T\u00fcrkiye Perakendeciler Federasyonu \u00e7at\u0131s\u0131 alt\u0131nda ulusal ve uluslararas\u0131 markalara kar\u015f\u0131 adeta sava\u015f verdiklerini anlatan Ba\u015fkan \u00d6mer D\u00fczg\u00fcn ise \u00e7arp\u0131c\u0131 rakamlar verdi. T\u00fcrkiye genelinde uluslararas\u0131 \u00e7apta 35 bin, zincir olanlar\u0131n da 10 bini ge\u00e7ti\u011fini ifade eden TPF Ba\u015fkan\u0131 D\u00fczg\u00fcn, \u201cBu da demek oluyor ki, \u00fclkemizdeki g\u0131da ticaretinin yar\u0131s\u0131 yerelde. Haliyle bu potansiyeli kullanmal\u0131y\u0131z ama esnaf\u0131m\u0131z da art\u0131k kendini g\u00fcncellemeli. Bu nedenle e-ticaret\u2019i \u00f6nemsiyoruz. Bak\u0131n ulusal ve uluslararas\u0131 markalar bir y\u0131l i\u00e7inde sadece Erzurum\u2019dan 1,5 milyar TL kazand\u0131 ve bu para \u015fehirde de\u011fil. Bu eko sistem i\u00e7inde di\u011fer esnaf\u0131n halini d\u00fc\u015f\u00fcn\u00fcn. Ar\u0131ca bug\u00fcn 250-300 metrekarede a\u00e7\u0131lan \u00fc\u00e7 harfli ma\u011fazalar \u00e7ok yak\u0131n bir zamanda 80-90 metrekarede sat\u0131\u015f yapmaya ba\u015flayacaklar. \u015eu an bunun haz\u0131rl\u0131\u011f\u0131 i\u00e7indeler. \u0130\u015fte bu mahalle bakkal\u0131n\u0131n, kasab\u0131n\u0131n, manav\u0131n\u0131n yok olmas\u0131 demek. \u015eunu da s\u00f6ylemeliyim ki, \u00fc\u00e7 harfli marketlerin istihdam etti\u011fi ki\u015fi say\u0131s\u0131, yerel marketlerin istihdam\u0131n\u0131n yar\u0131s\u0131 kadar. Bu noktadan bile hareketle yerel esnaf ve \u00fcreticiye sahip \u00e7\u0131kman\u0131n ne denli \u00f6nemli ortaya \u00e7\u0131k\u0131yor\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
ERZURUM ESNAF VE SANATK\u00c2RLAR ODALARI B\u0130RL\u0130\u011e\u0130 (ESOB), \u2018YEREL CANDIR\u2019 KAMPANYASININ 3\u2019\u00dcNC\u00dc TOPLANTISINA EV SAH\u0130PL\u0130\u011e\u0130 YAPTI. T\u0130CARET BORSASI BA\u015eKANI HAKAN ORAL, 1. ORGAN\u0130ZE SANAY\u0130 B\u00d6LGES\u0130 Y\u00d6NET\u0130M KURULU BA\u015eKANI MURAT URKU\u00c7 \u0130LE T\u00dcRK\u0130YE PERAKENDEC\u0130LER FEDERASYONU BA\u015eKANI \u00d6MER D\u00dcZG\u00dcN KATILDI\u011eI TOPLANTININ A\u00c7ILI\u015eINI YAPAN ESOB BA\u015eKANI RAS\u0130M FIRAT, KAMPANYANIN KISA S\u00dcREDE B\u00dcY\u00dcK \u0130LG\u0130 G\u00d6RD\u00dc\u011e\u00dcN\u00dc S\u00d6YLED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":1564596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,25,1,20],"tags":[12819,20732,28277,51709,30153,26540,1598],"class_list":["post-1564595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-erzurum-haber","category-gundem","category-turkiye","tag-12819","tag-asti","tag-bini","tag-candir","tag-erisim","tag-kampanyasinda","tag-yerel"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1564595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1564595"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1564595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/1564596"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1564595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1564595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1564595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}