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Kayseri Ticaret Odas\u0131 (KTO) e\u011fitim faaliyetleri kapsam\u0131nda Stratejik Y\u00f6netim Dan\u0131\u015fman\u0131 ve Ekonomist Erkin \u015eahin\u00f6z\u2019\u00fcn kat\u0131l\u0131m\u0131 ile zoom \u00fczerinden \u201cFinans\u00e7\u0131 olmayanlar i\u00e7in Finans E\u011fitimi\u201d ger\u00e7ekle\u015ftirildi.<\/p>\n
KTO\u2019da e\u011fitim toplant\u0131lar\u0131 s\u00fcr\u00fcyor. Kayseri Ticaret Odas\u0131 Y\u00f6netim Kurulu \u00dcyeleri Latif Ba\u015fkal ve \u015eevket Uyar\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde 2021 y\u0131l\u0131n\u0131n ilk e\u011fitim toplant\u0131s\u0131 zoom \u00fczerinden ger\u00e7ekle\u015ftirildi. Kat\u0131l\u0131m\u0131n y\u00fcksek oldu\u011fu toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan KTO Y\u00f6netim Kurulu \u00dcyesi Latif Ba\u015fkal, \u201cBu t\u00fcr program\u0131 haz\u0131rlarken bir\u00e7ok fakt\u00f6r\u00fc g\u00f6z \u00f6n\u00fcnde bulundurmaya \u00e7al\u0131\u015f\u0131yoruz. Gerek i\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z s\u00fcre\u00e7, gerekse \u00fcyelerimizden gelen talepleri ve ihtiya\u00e7lar\u0131 de\u011ferlendiriyoruz. Bir\u00e7ok ki\u015fiyi ilgilendiren konuyu se\u00e7memiz \u00f6nceli\u011fimizdir. T\u00fcm d\u00fcnyay\u0131 etkileyen ve \u00fclkemizde de 1 y\u0131ld\u0131r devam eden Koronavir\u00fcs salg\u0131n\u0131nda i\u015fletmelerimiz i\u00e7in \u00e7ok \u00f6nemli olan insan ve para kayna\u011f\u0131n\u0131n etkin y\u00f6netilmesi, firmalar\u0131m\u0131z\u0131n kaynaklar\u0131n\u0131 etkin kullanmas\u0131, do\u011fru bildikleri yanl\u0131\u015flar\u0131 d\u00fczeltmesi, s\u00fcrd\u00fcrebilir bir ticaret i\u00e7in iyi bir finans y\u00f6netiminin i\u015fletmelerimize art\u0131 ve uzun vadede sa\u011flayaca\u011f\u0131 kolayl\u0131klar i\u00e7in b\u00f6yle bir e\u011fitim toplant\u0131s\u0131 d\u00fczenledik. Pandemi bize kaynaklar\u0131m\u0131z\u0131 ne kadar etkin kullanmam\u0131z gerekti\u011fini g\u00f6sterdi. T\u00fcrkiye\u2019deki i\u015fletmelerimizin \u00e7o\u011funlu\u011fu KOB\u0130 \u00fczerine kurulu. Finans terimi farkl\u0131 alg\u0131lanabiliyor. Gerekli \u00f6nem g\u00f6sterilmeyebiliyor. Art\u0131k Dijital pazarlama d\u00f6nemine girdik. KOB\u0130\u2019lerin finans\u0131 etkin kullanabilmeleri \u00e7ok \u00f6nemli bir hale geldi. Pandemi d\u00f6neminde en b\u00fcy\u00fck s\u0131k\u0131nt\u0131y\u0131 hizmet sekt\u00f6r\u00fcm\u00fcz ya\u015fad\u0131. Yaz d\u00f6neminde otellerimiz doluydu, k\u0131\u015f mevsiminde ise lokal da olsa turizmde bir canl\u0131l\u0131k var ama hizmet sekt\u00f6r\u00fc kafeler, restoranlar, okullar, dershaneler, d\u00fc\u011f\u00fcn salonlar\u0131 s\u0131k\u0131n\u0131 ya\u015f\u0131yor. Bu sekt\u00f6rlerimiz ciddi istihdam sa\u011flayan, nakit paran\u0131n d\u00f6nd\u00fc\u011f\u00fc sekt\u00f6rlerimiz. 7 – 8 ayd\u0131r bu sekt\u00f6rlerimizde ciddi s\u0131k\u0131nt\u0131lar var. Bizde Kayseri\u2019nin en b\u00fcy\u00fck meslek \u00f6rg\u00fct\u00fc olarak bu s\u00fcre\u00e7te finans\u0131 daha iyi nas\u0131l anlatabiliriz, do\u011fru bilinen yanl\u0131\u015flar\u0131 nas\u0131l d\u00fczeltebiliriz, orta ve uzun vadede bize bu i\u015fler ne kazand\u0131r\u0131r, ilerisi i\u00e7in ne gibi avantajlar sa\u011flar diye b\u00f6yle bir konu se\u00e7tik. E\u011fitim faaliyetlerimiz devam edecek\u201c diye konu\u015ftu.<\/p>\n
Stratejik Y\u00f6netim Dan\u0131\u015fman\u0131 ve Ekonomist Erkin \u015eahin\u00f6z de s\u00f6zlerine \u201cHayata yal\u0131n bakmay\u0131 \u00f6nemsiyorum\u201d diyerek ba\u015flad\u0131. 2021 – 2022 y\u0131l\u0131n\u0131n d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc\u011f\u00fc y\u0131l olaca\u011f\u0131n\u0131 belirten \u015eahin\u00f6z, kat\u0131l\u0131mc\u0131lar\u0131 bilan\u00e7o ve finansal tablolar nas\u0131l okunur, nas\u0131l yorumlan\u0131r, nas\u0131l y\u00f6netilmeli \u015feklinde ayr\u0131m yap\u0131lmas\u0131 gerekti\u011fini s\u00f6yledi. Sabanc\u0131 Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 merhum Sak\u0131p Sabanc\u0131\u2019n\u0131n 49 \u00f6\u011f\u00fcd\u00fcnden \u201cBir \u015feyin her \u015feyini, her \u015feyin bir \u015feyini bilin\u201d \u00f6rne\u011fini veren \u015eahin\u00f6z, \u201c\u0130\u015fte bu \u2018T\u2019 harfidir. \u00c7\u00fcnk\u00fc bug\u00fcn, Sak\u0131p A\u011fa\u2019n\u0131n 49 \u00f6\u011f\u00fcd\u00fcnde bilmem ka\u00e7 y\u0131l \u00f6nce s\u00f6yledi\u011fi s\u00f6z\u00fc D\u00fcnya \u2018T\u2019 model bilgelik diye uygulamaya ald\u0131. \u015eirket \u00e7al\u0131\u015fanlar\u0131na insan kaynaklar\u0131n\u0131 topluyor finans dersi veriyor. Sat\u0131n almac\u0131lar\u0131 topluyor, finans dersi veriyor. M\u00fchendisleri topluyor, nas\u0131l makine ile ileti\u015fim kurulur dersi veriyor. Bizde \u2018T\u2019 model bilgeli\u011fe do\u011fru gidiyoruz\u201c dedi.<\/p>\n
Korona vir\u00fcs salg\u0131n\u0131n\u0131n yay\u0131lma h\u0131z\u0131nda azalma oldu\u011funu istatistiklerle anlatan Erkin \u015eahin\u00f6z, \u201c\u0130\u015f insan\u0131 olarak bug\u00fcn\u00fc anlamam\u0131z laz\u0131m. Bizim gibi geli\u015fen \u00fclkeler i\u00e7in ihracat yapaca\u011f\u0131m\u0131z \u00fclke endekslerine bakmam\u0131z gerekir. Yapmam\u0131z gereken ilk ay\u0131n 1\u2019nde PMI Endeksine bakmak. Ticaret yapan ki\u015filer mutlaka bakmal\u0131d\u0131r. D\u00fcnya b\u00fcy\u00fcyor. T\u00fcrkiye\u2019de ekonomik aktivite b\u00fcy\u00fcyor. Zemin b\u00fcy\u00fcyor. S\u0131n\u0131rlamalar kalkt\u0131\u011f\u0131nda b\u00fct\u00fcn v\u00fccudumuzla dalmam\u0131z gerekiyor\u201d diye konu\u015ftu.<\/p>\n
Yat\u0131r\u0131m yapacaklara tavsiyelerde bulunan \u015eahin\u00f6z, \u201cBilmedi\u011finiz \u015feye yat\u0131r\u0131m yapmay\u0131n. Mutlaka yat\u0131r\u0131m yapmadan \u00f6nce e\u011fitim al\u0131n. Kripto paraya uzak kalmamak laz\u0131m. Bitcoin dijital d\u00fcnyan\u0131n alt\u0131n\u0131\u201d ifadelerini kulland\u0131.<\/p>\n
Risksiz yat\u0131r\u0131m arac\u0131n\u0131n devlet tahvili oldu\u011funu s\u00f6yleyen Erkin \u015eahin\u00f6z, \u201cPara \u00fcrk\u00fcnce alt\u0131na gidiyor, devletin \u00e7\u0131kard\u0131\u011f\u0131 tahvile gidiyor. Paran\u0131z i\u00e7in en g\u00fcvenli yer bankalard\u0131r. \u00dclkemizde para hareketini bankalar kontrol ediyor. T\u00fcrkiye\u2019nin finansman taraf\u0131n\u0131 d\u00fczeltmesi gerekiyor. Kayseri gibi i\u015f zekas\u0131 y\u00fcksek olan illerimiz bu ger\u00e7e\u011fi g\u00f6z \u00f6n\u00fcnde bulundurmas\u0131 gerekiyor\u201c dedi.<\/p>\n
Toplant\u0131da KOB\u0130\u2019lerin en b\u00fcy\u00fck sorunun sosyal medya y\u00f6netimi oldu\u011funu ifade eden Erkin \u015eahin\u00f6z, \u201cSosyal medya y\u00f6netimini \u00f6ncelememiz laz\u0131m. Tasarlayan bir \u00fclke, Tasarlayan bir ekonomi buraya ge\u00e7memiz gerekiyor\u201d diye konu\u015ftu.<\/p>\n
Erkin \u015eahin\u00f6z, 3 saat s\u00fcren e\u011fitim toplant\u0131s\u0131nda ekonomiye ili\u015fkin merak edilen konular hakk\u0131nda detayl\u0131 bilgiler aktararak kat\u0131l\u0131mc\u0131lar\u0131n sorular\u0131n\u0131 da yan\u0131tlad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
KAYSER\u0130 T\u0130CARET ODASI (KTO) E\u011e\u0130T\u0130M FAAL\u0130YETLER\u0130 KAPSAMINDA STRATEJ\u0130K Y\u00d6NET\u0130M DANI\u015eMANI VE EKONOM\u0130ST ERK\u0130N \u015eAH\u0130N\u00d6Z’\u00dcN KATILIMI \u0130LE ZOOM \u00dcZER\u0130NDEN \u201cF\u0130NANS\u00c7I OLMAYANLAR \u0130\u00c7\u0130N F\u0130NANS E\u011e\u0130T\u0130M\u0130\u201d GER\u00c7EKLE\u015eT\u0130R\u0130LD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":1566357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1,20],"tags":[12909,17575,120235,13197,99846,37189],"class_list":["post-1566356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem","category-turkiye","tag-egitimi","tag-finans","tag-finansci","tag-icin","tag-ktodan","tag-olmayanlar"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1566356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1566356"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1566356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/1566357"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1566356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1566356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1566356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}