![](\"http:\/\/www.erzurumflas.com\/wp-content\/uploads\/2015\/11\/sosyal-medya-uzmani-burak-torundan-isletmelere-uyarilar_066df37.jpg\")
Sosyal Medya Uzman\u0131 Burak Torun, sosyal medya arac\u0131l\u0131\u011f\u0131yla yap\u0131lan her bir \u00e7al\u0131\u015fman\u0131n etkisinin geleneksel reklam \u00e7al\u0131\u015fmalar\u0131ndan \u00e7ok daha etkin ve kal\u0131c\u0131 bir \u00f6zelli\u011fe sahip oldu\u011funu s\u00f6yledi.<\/p>\n
Sosyal Medya Uzman\u0131 Burak Torun, g\u00fcnl\u00fck hayatta b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkili olan sosyal medya hakk\u0131nda a\u00e7\u0131klamalarda bulundu. Sosyal medyan\u0131n reklama g\u00f6re daha kal\u0131c\u0131 bir niteli\u011fe sahip oldu\u011funu ifade eden Torun, “\u00c7ok para harcad\u0131\u011f\u0131n\u0131z bir reklam bazen bo\u015fa gidebilirken, sosyal medyada \u00f6rne\u011fin Facebook sayfan\u0131z\u0131 be\u011fenen biri, be\u011fenisini geri almad\u0131\u011f\u0131 s\u00fcrece yay\u0131nlad\u0131\u011f\u0131n\u0131z her t\u00fcrl\u00fc i\u00e7eri\u011fi g\u00f6recektir” dedi. Torun, sosyal medyan\u0131n en \u00f6nemli \u00f6zelliklerinden birinin h\u0131zl\u0131 etkile\u015fim oldu\u011funu belirterek, “Sosyal medya arac\u0131l\u0131\u011f\u0131yla yap\u0131lan her bir \u00e7al\u0131\u015fman\u0131n etkisi geleneksel reklam \u00e7al\u0131\u015fmalar\u0131ndan \u00e7ok daha etkin bir \u015fekilde olmas\u0131n\u0131n yan\u0131 s\u0131ra, daha kal\u0131c\u0131 bir \u00f6zelli\u011fe sahiptir. M\u00fc\u015fteriyle birebir ileti\u015fim halinde olmak, m\u00fc\u015fteri taraf\u0131ndan her an ula\u015f\u0131labilir olmak hi\u00e7 ku\u015fkusuz marka imaj\u0131na \u00e7ok olumlu bir ivme katmaktad\u0131r. Bu ikili ileti\u015fim, i\u015fletmeler ve m\u00fc\u015fteriler aras\u0131nda sadakat k\u00fclt\u00fcr\u00fcn\u00fc kaz\u0131nd\u0131rman\u0131n yan\u0131 s\u0131ra, i\u015fletmeler a\u00e7\u0131s\u0131ndan reklam giderlerini de minimum seviyeye indirmektedir. T\u00fcketicilerin \u00fcr\u00fcn hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc sosyal medya arac\u0131l\u0131\u011f\u0131yla an be an g\u00f6r\u00fclebilmesi, yine sosyal medyan\u0131n i\u015fletmelere sundu\u011fu en b\u00fcy\u00fck avantajlar\u0131n ba\u015f\u0131n\u0131 \u00e7ekiyor” \u015feklinde konu\u015ftu.<\/p>\n
“M\u00dc\u015eTER\u0130LER A\u00c7ISINDAN HAYL\u0130 \u00d6NEM TA\u015eIYOR”<\/p>\n
Sosyal Medya Uzman\u0131 Burak Torun, \u015f\u00f6yle devam etti:<\/p>\n
“\u0130\u015fletmeler yay\u0131nlad\u0131klar\u0131 bir iletiye saniyeler i\u00e7inde cevap alabilirken, ayn\u0131 zamanda t\u00fcketicinin nabz\u0131n\u0131 da \u00f6l\u00e7ebilme imkan\u0131na sahip olabiliyor. \u0130\u015fletmeler, sosyal medya sayesinde m\u00fc\u015fterileriyle ba\u011flant\u0131 i\u00e7inde olup, onlar\u0131n olumlu ya da olumsuz yorumlar\u0131ndan yola \u00e7\u0131karak tedbirlerini alabilmektedirler. Sosyal medyan\u0131n her kesimden insanlar\u0131n g\u00fcndelik ya\u015fam\u0131n\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde, \u015firketlerin bu mecrada var olu\u015fu hi\u00e7 ku\u015fkusuz kar maksimizasyonu sa\u011flaman\u0131n yan\u0131 s\u0131ra marka de\u011ferinde de bir art\u0131\u015fa vesile olmaktad\u0131r. Bu nedenle i\u015fletmelerin bilin\u00e7li birer sosyal medya kullan\u0131c\u0131s\u0131 olmalar\u0131n\u0131 hem kendi hem de m\u00fc\u015fterileri a\u00e7\u0131s\u0131ndan bir hayli \u00f6nem ta\u015f\u0131yor.”<\/p>\n","protected":false},"excerpt":{"rendered":"
SOSYAL MEDYA UZMANI BURAK TORUN, SOSYAL MEDYANIN \u0130\u015eLETMELER \u00dcZER\u0130NDEK\u0130 OLUMLU ETK\u0130S\u0130NE VURGU YAPARAK, “SOSYAL MEDYA ARACILI\u011eIYLA YAPILAN HER B\u0130R \u00c7ALI\u015eMANIN ETK\u0130S\u0130 GELENEKSEL REKLAM \u00c7ALI\u015eMALARINDAN \u00c7OK DAHA ETK\u0130N B\u0130R \u015eEK\u0130LDE OLMASININ YANI SIRA, DAHA KALICI B\u0130R \u00d6ZELL\u0130\u011eE SAH\u0130PT\u0130R” DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[11200,29025,1207,4484,20401,19132,19386],"class_list":["post-157487","post","type-post","status-publish","format-standard","hentry","category-bilim-teknoloji","tag-burak","tag-isletmelere","tag-medya","tag-sosyal","tag-torundan","tag-uyarilar","tag-uzmani"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/157487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=157487"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/157487\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=157487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=157487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=157487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}