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Teknoloji ve internet kullan\u0131m\u0131n\u0131n h\u0131zla yayg\u0131nla\u015fmas\u0131 ile birlikte internet odakl\u0131 projelerde ciddi art\u0131\u015f g\u00f6r\u00fcl\u00fcyor.<\/p>\nTeknoloji ve internet kullan\u0131m\u0131n\u0131n h\u0131zla yayg\u0131nla\u015fmas\u0131 ile birlikte internet odakl\u0131 projelerde ciddi art\u0131\u015f g\u00f6r\u00fcl\u00fcyor.<\/p>\n
Son y\u0131llarda gen\u00e7ler aras\u0131nda en pop\u00fcler i\u015f modellerinden biri olan internet giri\u015fimcili\u011fi, yeni f\u0131rsatlar ve y\u00fcksek gelir elde etme imkan\u0131 bak\u0131m\u0131ndan kendi i\u015fini yapmak isteyen gen\u00e7lerin ilgisini \u00e7ekiyor.<\/p>\n
Web giri\u015fimcili\u011fi gen\u00e7 ku\u015fak i\u00e7in cazip olsa da giri\u015fimcilik s\u00fcrecinde yap\u0131lan kronik hatalar, projelerin ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7lanmas\u0131n\u0131 da beraberinde getiriyor.<\/p>\n
Hedeflenen ama\u00e7lara ula\u015famadan sona eren online giri\u015fimlerin fazla oldu\u011funa dikkat \u00e7eken Webtures CEO\u2019su Kaan G\u00fclten, internet giri\u015fimcilerinin en \u00e7ok hata yapt\u0131klar\u0131 noktalara dikkat \u00e7ekerek giri\u015fimci adaylar\u0131na \u015fu tavsiyelerde bulundu:<\/p>\n
” 1- K\u0131sa yoldan zengin olma, \u00fcnl\u00fc olma gibi hayallerle yola \u00e7\u0131kan giri\u015fimci adaylar\u0131n\u0131n ba\u015far\u0131l\u0131 olma ihtimali \u00e7ok d\u00fc\u015f\u00fck. \u00d6ncelikli hedef giri\u015fimin b\u00fcy\u00fcmesini ve geli\u015fmesini sa\u011flayacak at\u0131l\u0131mlar olmal\u0131.<\/p>\n
2- Giri\u015fimcilerin bir amac\u0131 olmal\u0131. Projelerin faaliyet g\u00f6sterilen alanlardaki sorunlara \u00e7\u00f6z\u00fcm getirebilmeli. Giri\u015fimciler inovasyonu hayata ge\u00e7irmeli. F\u0131rsatlar\u0131 g\u00f6r\u00fcp do\u011fru i\u015f modelleri ile sa\u011fl\u0131kl\u0131 bir i\u015fe d\u00f6n\u00fc\u015ft\u00fcrmeli.<\/p>\n
3- Giri\u015fimciler \u00f6zg\u00fcn projeler \u00fcretmeye odaklanmal\u0131. Alan\u0131nda ba\u015far\u0131l\u0131 olmu\u015f web projelerinin ayn\u0131s\u0131n\u0131 ya da benzerini yaparak ba\u015far\u0131l\u0131 olunmaz. Farkl\u0131 y\u00f6nler ile di\u011fer projelerden s\u0131yr\u0131lmal\u0131.<\/p>\n
4- Do\u011fru motivasyon, planl\u0131 \u00e7al\u0131\u015fma ve sab\u0131r \u015fart. Acelecilik, her i\u015fte oldu\u011fu gibi giri\u015fimcilikte de ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n en \u00f6nemli edenlerinden biridir.<\/p>\n
5- Ba\u015far\u0131l\u0131 giri\u015fimlerde uyumlu ekip \u00e7al\u0131\u015fmas\u0131 \u00f6ne \u00e7\u0131k\u0131yor. Alan\u0131nda donan\u0131ml\u0131 bir ekip ile yola \u00e7\u0131kmak \u015fart. Giri\u015fimci, tek ba\u015f\u0131na t\u00fcm operasyonel s\u00fcre\u00e7leri y\u00fcr\u00fctemez.<\/p>\n
6- Ba\u015flang\u0131\u00e7 sermayesi \u015fart. Projenin hayata ge\u00e7mesi ve \u015fekillenmesi a\u00e7\u0131s\u0131ndan bir s\u00fcre idare edebilecek sermayeye ihtiya\u00e7 var. Ortada somut bir proje olmal\u0131 ki yat\u0131r\u0131mc\u0131 deste\u011fi al\u0131nabilsin.<\/p>\n
7- Proje hayata ge\u00e7irildikten sonra yat\u0131r\u0131m deste\u011fi i\u00e7in g\u00f6r\u00fc\u015fmeler h\u0131z kazanmal\u0131. Web giri\u015fimlerinin b\u00fcy\u00fcmesinde melek yat\u0131r\u0131mc\u0131 deste\u011fine ihtiya\u00e7 duyuluyor. Melek yat\u0131r\u0131mc\u0131lar\u0131 ikna edebilecek bir sunum ve gelir modeli hakk\u0131nda somut veriler olmal\u0131.<\/p>\n
8- Giri\u015fimin online mecralarda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc sa\u011flamak ve tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 art\u0131rmak a\u00e7\u0131s\u0131ndan pr \u00e7al\u0131\u015fmalar\u0131na a\u011f\u0131rl\u0131k verilmeli. \u0130nternet \u00fczerinde g\u00f6r\u00fcn\u00fcr olmayan giri\u015fimlerin dikkat \u00e7ekme \u015fans\u0131 yok denecek kadar az.<\/p>\n
9- Online giri\u015fimlerin ba\u015far\u0131s\u0131zl\u0131kla sonu\u00e7lanmas\u0131nda en \u00f6nemli fakt\u00f6rlerden biri de SEO yat\u0131r\u0131mlar\u0131n\u0131n yetersiz olmas\u0131 ya da hi\u00e7 olmamas\u0131. Hedef kitlenin projeden haberdar olmas\u0131 ve kolay ula\u015fabilmesi a\u00e7\u0131s\u0131ndan arama motorunda \u00fcst s\u0131ralarda yer almak b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor”.<\/p>\n
MARKA B\u0130L\u0130N\u0130RL\u0130\u011e\u0130 A\u00c7ISINDAN D\u0130J\u0130TAL PAZARLAMA VE SOSYAL MEDYA \u00d6NEML\u0130<\/p>\n
\u0130nternet giri\u015fimlerinin ba\u015far\u0131l\u0131 olmas\u0131nda bir\u00e7ok fakt\u00f6r\u00fcn \u00f6nemli oldu\u011funu ifade eden Webtures CEO\u2019su Kaan G\u00fclten, rekabet\u00e7i online piyasada arama motoru optimizasyonu yat\u0131r\u0131mlar\u0131n\u0131n yan\u0131 s\u0131ra marka bilinirli\u011fi i\u00e7in dijital pazarlama ve sosyal medya \u00e7al\u0131\u015fmalar\u0131na ihtiyac\u0131n da her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n
G\u00fcn\u00fcm\u00fczde internet giri\u015fimlerinin sosyal medya arac\u0131l\u0131\u011f\u0131 ile k\u0131sa s\u00fcrede tan\u0131narak daha h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc\u011f\u00fcne dikkat \u00e7eken G\u00fclten s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cDijital pazarlama ve sosyal medya \u00e7al\u0131\u015fmalar\u0131 yapmayan web giri\u015fimlerinin markala\u015fmas\u0131, rekabet\u00e7i piyasa \u015fartlar\u0131nda ayakta durmas\u0131 ve ba\u015far\u0131l\u0131 olmas\u0131 \u00e7ok zor. Milyonlarca insan sosyal a\u011flarda vakit ge\u00e7iriyor. Bu y\u00fczden giri\u015fimin hedefledi\u011fi kitleye sosyal medya \u00fczerinden ula\u015fmak gerekiyor. Dijital pazarlama kapsam\u0131nda hedeflemeli sosyal medya kampanyalar\u0131 ile internet kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmek ayr\u0131ca \u00f6nem ta\u015f\u0131yor. Giri\u015fimlerin ayakta durabilmesi a\u00e7\u0131s\u0131ndan SEO, dijital pazarlama ve sosyal medya \u00fc\u00e7geninde planl\u0131 hareket etmek ba\u015far\u0131y\u0131 da beraberinde getirecek.\u201d