Son y\u0131llarda y\u00fczde 10’luk b\u00fcy\u00fcme yakalayan \u015fekerleme ve \u00e7ikolata pazar\u0131 T\u00fcrkiye’de 3,1 milyar dolarl\u0131k ciroya ula\u015ft\u0131.<\/p>\n
<\/p>\n
\nKonuya ili\u015fkin yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, \u015feker ve \u00e7ikolata t\u00fcketimin \u00fc\u00e7te biri Ramazan Bayram\u0131 ve Kurban Bayram\u0131’nda ger\u00e7ekle\u015firken, bu d\u00f6nemde T\u00fcrkiye’de ki\u015fi ba\u015f\u0131 ortalama 1 kilogram \u00e7ikolata ve \u015feker t\u00fcketiliyor. Yabanc\u0131 markalar\u0131n T\u00fcrkiye’ye ilgisi artarken ihracat da son 5 y\u0131lda b\u00fcy\u00fcd\u00fc. T\u00fcrkiye’nin \u015feker ve \u00e7ikolata ihracat\u0131 2011’de 2 milyar dolar\u0131 ge\u00e7erken T\u00fcrkiye d\u00fcnyan\u0131n \u00e7ikolata merkezi kabul edilen Bel\u00e7ika ve Avusturya’ya ihracat ger\u00e7ekle\u015ftirir konuma geldi.<\/p>\n
<\/p>\n
\n\u015eekerleme ve \u015eekerli Mamuller Tan\u0131t\u0131m Grubu Ba\u015fkan\u0131 Zekeriya Mete, T\u00fcrkiye’de gelir d\u00fczeyi ile orant\u0131l\u0131 olarak Marmara B\u00f6lgesi’nde daha \u00e7ok \u00e7ikolata sat\u0131n al\u0131nd\u0131\u011f\u0131n\u0131 dile getirerek, “Do\u011fuya gittik\u00e7e ikram edilen ve hediye ama\u00e7l\u0131 sat\u0131n al\u0131nan \u00fcr\u00fcn portf\u00f6y\u00fc \u015fekere kayd\u0131. \u00c7ikolatan\u0131n yakla\u015f\u0131k y\u00fczde 45’i Marmara B\u00f6lgesi’nde t\u00fcketiliyor. Marmara’daki paketli \u00fcr\u00fcn t\u00fcketiminin de di\u011fer b\u00f6lgelere g\u00f6re daha y\u00fcksek oldu\u011fu g\u00f6zleniyor. Pazar\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde T\u00fcrkiye’de b\u00fcy\u00fcmeye devam edece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. T\u00fcketim Bayramlarda en \u00fcst seviyeye ula\u015f\u0131yor. Toplam t\u00fcketimin \u00fc\u00e7te biri Ramazan ve Kurban bayramlar\u0131nda yap\u0131l\u0131yor” de\u011ferlendirmesinde bulundu.
\nSekt\u00f6rde ihracat\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131\u011f\u0131n\u0131 belirten Mete, \u015funlar\u0131 kaydetti:<\/p>\n
<\/p>\n
\n“2012 y\u0131l\u0131nda sekt\u00f6rdeki ihracat hedefi 2,5 milyar dolar oldu. Ba\u015fl\u0131ca ihra\u00e7 \u00fclkeleri, Avrupa Birli\u011fi, Kuzey Afrika \u00fclkeleri, Rusya, Suudi Arabistan, ABD, T\u00fcrk Cumhuriyetleri Orta Do\u011fu ve Uzak Do\u011fu’dur. End\u00fcstriyel \u00fcretime ge\u00e7i\u015fin tarihi \u00e7ok eski de\u011fil. 80’li y\u0131llarla birlikte ticaretin geli\u015fmeye ba\u015flamas\u0131, te\u015fvik uygulamalar\u0131n\u0131n artmas\u0131 do\u011fal olarak yat\u0131r\u0131mlar\u0131n da artmas\u0131na neden oldu. Bu geli\u015fmeler, sadece sekt\u00f6r\u00fcm\u00fcz\u00fcn de\u011fil ili\u015fkili di\u011fer sekt\u00f6rlerin de b\u00fcy\u00fcmesini sa\u011flad\u0131. Bu sekt\u00f6rler aras\u0131nda ham madde, yard\u0131mc\u0131 madde ve ambalaj malzemeleri \u00fcreten sekt\u00f6rleri sayabiliriz. Bug\u00fcn \u00e7ikolatan\u0131n be\u015fi\u011fi kabul edilen Bel\u00e7ika ve Avusturya’ya \u00e7ikolata ihra\u00e7 eder hale geldik.”<\/p>\n
<\/p>\n
-“Merdiven alt\u0131 \u00fcretime dikkat”-<\/p>\n
T\u00fcrk \u00e7ikolata ve \u015fekerleme sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli sorunlar\u0131ndan birinin de merdiven alt\u0131 \u00fcretim oldu\u011funa dikkati \u00e7eken Mete, \u015funlar\u0131 kaydetti:
\n“T\u00fcrkiye’de sekt\u00f6r\u00fcn en b\u00fcy\u00fck sorunu kay\u0131t d\u0131\u015f\u0131 \u00fcretim alanlar\u0131. Bununla sekt\u00f6r \u00e7ok ciddi m\u00fccadeleler verdi. Ancak burada \u00e7ok fazla ba\u015far\u0131l\u0131 olunamad\u0131. \u015eimdi yava\u015f yava\u015f t\u00fcketici bilin\u00e7lenmeye ba\u015flad\u0131. Gelir seviyesi de artt\u0131k\u00e7a t\u00fcketici art\u0131k markal\u0131 \u00fcr\u00fcnleri almay\u0131 tercih ediyor. Eskiden bakkallar Bayramlarda bu \u00fcr\u00fcnleri tezgah \u00fcstlerinde satarlard\u0131. Kilo fiyat\u0131 di\u011fer \u00fcr\u00fcnlere g\u00f6re daha uygun \u00e7ikolata ve \u015fekerler yok satard\u0131.
\nAncak art\u0131k t\u00fcketici bilin\u00e7lenmeye ba\u015flad\u0131. Bu \u00fcr\u00fcnlerin lezzet ve sa\u011fl\u0131k bak\u0131m\u0131ndan markal\u0131 \u00fcr\u00fcnlerle k\u0131yaslanamaz oldu\u011funun fark\u0131na vard\u0131. Bu da sekt\u00f6re yat\u0131r\u0131mlar\u0131 art\u0131r\u0131yor. Son birka\u00e7 y\u0131lda bu alanda \u00f6nemli geli\u015fmeler g\u00f6zlemleniyor. Markal\u0131 \u00fcr\u00fcnlere talep artt\u0131. Merdiven alt\u0131 \u00fcretim art\u0131k sona yakla\u015f\u0131yor. T\u00fcketici sa\u011fl\u0131kl\u0131 \u00fcr\u00fcnleri t\u00fcketmeyi tercih ediyor.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Son y\u0131llarda y\u00fczde 10’luk b\u00fcy\u00fcme yakalayan \u015fekerleme ve \u00e7ikolata pazar\u0131 T\u00fcrkiye’de 3,1 milyar dolarl\u0131k ciroya ula\u015ft\u0131. Konuya ili\u015fkin yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, \u015feker ve \u00e7ikolata t\u00fcketimin \u00fc\u00e7te biri Ramazan Bayram\u0131 ve Kurban Bayram\u0131’nda ger\u00e7ekle\u015firken, bu d\u00f6nemde T\u00fcrkiye’de ki\u015fi ba\u015f\u0131 ortalama 1 kilogram \u00e7ikolata ve \u015feker t\u00fcketiliyor. Yabanc\u0131 markalar\u0131n T\u00fcrkiye’ye ilgisi artarken ihracat da son […]<\/p>\n","protected":false},"author":1,"featured_media":4864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/4863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4863"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/4863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/4864"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}