<\/div>\n

Ak\u0131ll\u0131 telefon piyasas\u0131n\u0131n geni\u015flemesiyle beraber Samsung ve Apple \u015firketlerinin rekabeti bir ba\u015fka boyuta ta\u015f\u0131nd\u0131. Samsung’un Galaxy S modelini \u00e7\u0131kard\u0131\u011f\u0131 2010 y\u0131l\u0131 ilk \u00e7eyre\u011finde, Apple ak\u0131ll\u0131 telefon piyasas\u0131n\u0131n y\u00fczde 15,7’sine, Samsung ise y\u00fczde 4,3’\u00fcne sahipti. \u00dc\u00e7 y\u0131ll\u0131k s\u00fcre zarf\u0131nda Galaxy serisi ile ivme yakalayan Samsung, 2013 ikinci \u00e7eyrek verilerine g\u00f6re piyasa oran\u0131n\u0131 yedi kat\u0131ndan fazla art\u0131r\u0131p 31,7’ye \u00e7\u0131kard\u0131. Apple’\u0131n ise bu s\u00fcre i\u00e7inde piyasa oran\u0131 y\u00fczde 14,2’ye d\u00fc\u015ft\u00fc. Mart ay\u0131nda Galaxy S4 ile hamle yapan Samsung’un ard\u0131ndan Apple da 10 Eyl\u00fcl’de yeni telefonu iPhone 5S’in tan\u0131t\u0131m\u0131n\u0131 yaparak kaybetti\u011fi pazar pay\u0131n\u0131 geri almak istiyor. \u015eirket 5S modelinden d\u00fcnya \u00fczerinde 25 milyon satmay\u0131 planl\u0131yor. \u015eirketin yeni modelleri \u00e7\u0131kard\u0131\u011f\u0131 2011 ve 2012’nin sonbahar\u0131n\u0131n ard\u0131ndan son \u00e7eyrek sat\u0131\u015f rakamlar\u0131 s\u0131ras\u0131yla 20 ve 21 milyon artm\u0131\u015ft\u0131. Uzmanlar Samsung’un piyasada bu kadar \u00f6ne \u00e7\u0131kmas\u0131n\u0131n sebebinde fiyatlar\u0131n ve mini modellerle b\u00fct\u00fcn insanlara hitap etmesinin rol oynad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Apple’\u0131n ise iPhone 5S modelinden sonra plastik kapakl\u0131 olacak 5C modelini piyasaya \u00e7\u0131karaca\u011f\u0131 iddia ediliyor. \u015eirketler, telefon ekran\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc, kamera ve h\u0131zlar\u0131 t\u00fcketicilerin kararlar\u0131n\u0131 etkilemesinden dolay\u0131 bu y\u00f6nde \u00e7al\u0131\u015fmalara a\u011f\u0131rl\u0131k veriyor. Samsung, 2010 y\u0131l\u0131 ba\u015f\u0131nda ak\u0131ll\u0131 telefon piyasas\u0131n\u0131n y\u00fczde 4,3’\u00fcne denk gelen 2,2 milyon cihaz satm\u0131\u015ft\u0131. Fakat ayn\u0131 y\u0131l i\u00e7erisinde Galaxy serisini ba\u015flatarak yakalad\u0131\u011f\u0131 ivme ile 2013 ikinci \u00e7eyrek itibar\u0131yla 71,4 milyon ak\u0131ll\u0131 telefon satm\u0131\u015f durumda. Her ne kadar piyasa oran\u0131 d\u00fc\u015fse de Apple da ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131n\u0131 2010\u2019dan itibaren 8,7 milyondan 31,9 milyona \u00e7\u0131karm\u0131\u015f durumda. 2010’dan beri her iki teknoloji devi de ak\u0131ll\u0131 telefon serilerinden yeni bir modeli piyasaya \u00e7\u0131kar\u0131yor. Her yeni \u00e7\u0131kan telefon sonras\u0131 \u015firketlerin sat\u0131\u015flar\u0131nda ciddi art\u0131\u015flar g\u00f6zleniyor.<\/p>\n

<\/p>\n

Samsung\u2019un rekor sat\u0131\u015f\u0131, k\u00e2r\u0131na yans\u0131mad\u0131<\/strong><\/p>\n

Toplam piyasa de\u011feri a\u00e7\u0131s\u0131ndan G\u00fcney Kore’nin en b\u00fcy\u00fck \u015firketi Samsung, ge\u00e7ti\u011fimiz nisan ay\u0131nda Galaxy S4 modelini sat\u0131\u015fa \u00e7\u0131karm\u0131\u015ft\u0131. Samsung, amiral gemisi Galaxy S4 modelinin \u00f6nc\u00fcl\u00fc\u011f\u00fcnde ikinci \u00e7eyrekte ak\u0131ll\u0131 telefon sat\u0131\u015flar\u0131nda rekor k\u0131rd\u0131. \u015eirket bu d\u00f6nemde 71 milyon 381 bin ak\u0131ll\u0131 telefon sat\u0131\u015f\u0131 yapt\u0131. Fakat y\u00fcksek pazarlama giderleri G\u00fcney Koreli firman\u0131n k\u00e2rda da rekor k\u0131rmas\u0131n\u0131 engelledi. S4 modelinin tan\u0131t\u0131m\u0131 ve pazarlamas\u0131 i\u00e7in hem yurti\u00e7i hem de yurtd\u0131\u015f\u0131nda milyar dolar harcayan Samsung’un hisseleri y\u00fczde 12 d\u00fc\u015ferken \u015firketin piyasa de\u011feri yakla\u015f\u0131k 24 milyar dolar azald\u0131. G\u00fcney Koreli \u015firket, rekor sat\u0131\u015f yapmalar\u0131ndan dolay\u0131 bir y\u0131l \u00f6ncesine g\u00f6re k\u00e2r\u0131n y\u00fczde 50 artm\u0131\u015f olmas\u0131na ra\u011fmen bu rakam\u0131n beklentilerinin alt\u0131nda oldu\u011funu s\u00f6yledi. \u015eirketten yap\u0131lan a\u00e7\u0131klamada, \u201cY\u00fcksek pazarlama i\u00e7in yap\u0131lan harcamalar elde edilen k\u00e2r\u0131 d\u00fc\u015f\u00fcr\u00fcyor.\u201d denildi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ak\u0131ll\u0131 telefonda Samsung ve Apple rekabeti k\u0131z\u0131\u015f\u0131yor. Samsung, y\u0131l\u0131n ikinci \u00e7eyre\u011finde 71,4 milyon ak\u0131ll\u0131 telefon sat\u0131\u015f\u0131yla rakibini ikiye katlad\u0131. Apple, bu ay tan\u0131taca\u011f\u0131 iPhone 5S ile pay\u0131n\u0131 art\u0131rmay\u0131 hedefliyor. Ak\u0131ll\u0131 telefon piyasas\u0131n\u0131n geni\u015flemesiyle beraber Samsung ve Apple \u015firketlerinin rekabeti bir ba\u015fka boyuta ta\u015f\u0131nd\u0131. Samsung’un Galaxy S modelini \u00e7\u0131kard\u0131\u011f\u0131 2010 y\u0131l\u0131 ilk \u00e7eyre\u011finde, Apple ak\u0131ll\u0131 telefon […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-49330","post","type-post","status-publish","format-standard","hentry","category-bilim-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/49330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49330"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/49330\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}