\nSitelerin kullan\u0131labilirlik skorunun SUS ad\u0131 verilen bir \u00f6l\u00e7ekle de\u011ferlendirildi\u011fini belirten Userspots Kurucusu ve Kullan\u0131labilirlik Analisti Mustafa Dalc\u0131, \u201c\u00c7al\u0131\u015fma, T\u00fcrkiye\u2019deki internet sitelerinin yurt d\u0131\u015f\u0131 ortalamas\u0131n\u0131n alt\u0131nda kald\u0131\u011f\u0131n\u0131 ve geli\u015ftirilmeye ihtiya\u00e7 duyuldu\u011funu g\u00f6steriyor\u201d diye konu\u015ftu.<\/p>\n

Dalc\u0131, \u201cArtan hacmi ile son y\u0131llar\u0131n en g\u00f6zde sekt\u00f6rlerinden birini olu\u015fturan e-ticaret alan\u0131nda T\u00fcrkiye\u2019deki sitelerin ortalama kullan\u0131labilirlik skoru 67,4 seviyesinde. Bu rakam yurt d\u0131\u015f\u0131nda 80,1. T\u00fcrkiye\u2019de m\u00fc\u015fteriden m\u00fc\u015fteriye sat\u0131\u015f yapan C2C sitelerinin ortalama skoru 65,4 iken, m\u00fc\u015fteriye direkt sat\u0131\u015f yapan sitelerde ise bu skor 68,9\u2019a y\u00fckseliyor\u201d dedi.<\/p>\n

<\/p>\n

Dalc\u0131 \u015f\u00f6yle devam etti: \u201c\u00dclkemizdeki e-ticaret sitelerinin kullan\u0131labilirlik skorunun d\u00fc\u015f\u00fck olmas\u0131ndaki en \u00f6nemli etkenler, \u00f6zellikle sat\u0131\u015f sonras\u0131 s\u00fcre\u00e7te m\u00fc\u015fterilerine iyi bir deneyim sunmamalar\u0131 ve sitelerinde de bu s\u00fcre\u00e7le ilgili yeterli bilgiye yer vermemeleri. Ayr\u0131ca \u00fcr\u00fcnler hakk\u0131nda yan\u0131lt\u0131c\u0131 ya da yetersiz bilgilerin yer almas\u0131, zorlu sat\u0131n alma s\u00fcreci ve kullan\u0131c\u0131lara istekleri d\u0131\u015f\u0131nda g\u00f6nderilen e-postalar da sorun yaratan di\u011fer noktalar olarak \u00f6ne \u00e7\u0131k\u0131yor\u201d<\/p>\n

<\/p>\n

M\u00fc\u015fterilerine iyi bir kullan\u0131labilirlik deneyimi ya\u015fatmak isteyen bir firman\u0131n internet sitesinde dikkat etmesi gerekenler hakk\u0131nda bilgi veren Dalc\u0131 \u015funlar\u0131 s\u00f6yledi: \u201cBa\u015far\u0131l\u0131 \u00f6rneklerde de g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, hangi sekt\u00f6rde olursa olsun, kolay kullan\u0131ml\u0131 aray\u00fczler olu\u015fturan ve 360 derece m\u00fc\u015fteri deneyimi sunan firma, rakiplerinden farkl\u0131la\u015fmay\u0131 ba\u015faracakt\u0131r. \u00dclkemizdeki firmalar\u0131n \u00e7o\u011funlu\u011fu, internet sitelerinin \u00f6d\u00fcl almas\u0131 i\u00e7in g\u00f6sterdikleri \u00e7abay\u0131 sayfalar\u0131n kolay ve m\u00fc\u015fteri odakl\u0131 olmas\u0131 i\u00e7in maalesef g\u00f6stermiyor. Aray\u00fczlerin estetik g\u00f6z\u00fckmesi ve be\u011fenilmesi, kolay kullan\u0131labilir olmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7iyor. Oysa m\u00fc\u015fterilerin be\u011fenisini etkileyen noktalar\u0131n en \u00f6nemlisi aray\u00fcz\u00fcn kolay olmas\u0131. Bir aray\u00fcz ne kadar estetik olursa olsun, basit bir i\u015flemde kullan\u0131c\u0131s\u0131na sorun \u00e7\u0131kard\u0131\u011f\u0131 noktada be\u011fenilmemeye ba\u015fl\u0131yor. Hizmet alma \u00f6ncesi ve sonras\u0131 da dikkate al\u0131narak, i\u015f s\u00fcre\u00e7lerinin kullan\u0131c\u0131 dostu bir bi\u00e7imde tasarlanmas\u0131 gerekiyor. E-ticaret sitelerinde ya\u015fanan s\u0131k\u0131nt\u0131lar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc sat\u0131n alma sonras\u0131nda olurken, finans sekt\u00f6r\u00fcnde m\u00fc\u015fterilerin s\u00fcreci takip edememesi m\u00fc\u015fteri deneyimini olumsuz etkileyen en b\u00fcy\u00fck nedenler olarak \u00f6ne \u00e7\u0131k\u0131yor.\u201d<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Markalara kullan\u0131labilirlik ve kullan\u0131c\u0131 deneyimi tasar\u0131m\u0131 konusunda servisler sunan Userspots taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fma, T\u00fcrkiye\u2019deki internet sitelerinin kullan\u0131labilirlik skorunda yurt d\u0131\u015f\u0131 ortalamas\u0131n\u0131n alt\u0131nda kald\u0131\u011f\u0131n\u0131 ve geli\u015ftirilmeye ihtiya\u00e7 oldu\u011funu ortaya koydu. Kullan\u0131labilirlik ve kullan\u0131c\u0131 deneyimi \u00e7al\u0131\u015fmas\u0131nda e-ticaret ve\u00a0finans\u00a0sekt\u00f6rlerinde hizmet sunan T\u00fcrkiye merkezli 65 firman\u0131n internet sitesinin kullan\u0131labilirlik skorlar\u0131 \u00f6l\u00e7\u00fcld\u00fc. \u00c7al\u0131\u015fmaya g\u00f6re, T\u00fcrkiye\u2019deki internet siteleri […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-53759","post","type-post","status-publish","format-standard","hentry","category-bilim-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/53759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53759"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/53759\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}