TEKNOLOJ\u0130 perakende sekt\u00f6r\u00fcn\u00fcn, 2013\u2019te de sa\u011flam ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme trendine devam etti\u011fini belirten Bimeks Y\u00f6netim kurulu Ba\u015fkan\u0131 Murat Akgiray \u201csekt\u00f6r, genel t\u00fcketici elektroni\u011fi pazar\u0131ndan pay almaya da devam ediyor. nitekim son 3 y\u0131lda teknoloji perakende sekt\u00f6r\u00fcn\u00fcn genel elektronik perakende pazar\u0131ndaki pay\u0131n\u0131n y\u00fczde 5\u2019in \u00fczerinde artmas\u0131 bunu teyid ediyor\u201d dedi. \u201cPazardaki en \u00f6nemli geli\u015fmenin Bimeks\u2019in, sekt\u00f6r\u00fcn en b\u00fcy\u00fck sat\u0131n almalar\u0131n\u0131 yapmas\u0131 oldu\u201d diyen Akgiray \u201cekim ay\u0131nda electroworld\u2019\u00fc \u0130ngiliz perakende devi Dixons\u2019tan sat\u0131n ald\u0131k. Aral\u0131k ay\u0131nda da Frans\u0131z markas\u0131 Darty\u2019nin T\u00fcrkiye operasyonunu almak i\u00e7in anla\u015fmaya vard\u0131k. Bimeks, sekt\u00f6rde olaca\u011f\u0131 \u00f6ng\u00f6r\u00fclen konsolidasyonu da b\u00f6ylece ba\u015flatt\u0131. Yabanc\u0131 \u015firketlerin \u00e7ekilmesiyle Bimeks, Teknosa, Vatan gibi b\u00fcy\u00fck yerli \u015firketlerin daha dengeli bir rekabet i\u00e7inde olacaklar\u0131n\u0131 \u00f6ng\u00f6rebiliriz\u201d dedi. 2014\u2019\u00fcn perakende \u015firketlerinin online ticaret ve omnichannel kavram\u0131yla daha yak\u0131ndan y\u00fczle\u015ftikleri bir y\u0131l olaca\u011f\u0131n\u0131 kaydeden Akgiray, \u015funlar\u0131 s\u00f6yledi: \u201cOmnichannel, ma\u011faza a\u011f\u0131 ile online sat\u0131\u015f\u0131n s\u00fcrd\u00fcr\u00fclebilir bir modelde entegre edilmesi demek. Bunu ba\u015farabilen firmalar i\u00e7in 2014 yeni f\u0131rsatlar\u0131n ye\u015ferdi\u011fi bir y\u0131l olacak.\u201d Akgiray \u201c2014 ve 2015\u2019de, a\u011f\u0131rl\u0131kl\u0131 olarak M\u0130O (Ma\u011faza \u0130\u015f Ortakl\u0131\u011f\u0131) modelimizle a\u00e7aca\u011f\u0131m\u0131z ma\u011fazalarla, nihai hedefimiz 81 ilin tamam\u0131nda var olmak ve 2015\u2019te 150-160 civar\u0131nda ma\u011fazaya sahip olmak. Ayr\u0131ca, teknoloji perakendecili\u011finde oyunun kurallar\u0131n\u0131 de\u011fi\u015ftirecek multichannel (online) perakendecilik, 2014 y\u0131l\u0131nda ivme kazanacak\u201d diye konu\u015ftu.<\/p>\n
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\u00c7ok Yak\u0131nda Teknosa 81 \u0130lde<\/strong><\/p>\n Teknosa Genel M\u00fcd\u00fcr\u00fc necil Oyman \u201cT\u00fcrkiye teknoloji perakendecili\u011fi sekt\u00f6r\u00fcn\u00fcn lider markas\u0131 olarak, 2013 y\u0131l\u0131n\u0131 ba\u015far\u0131l\u0131 sonu\u00e7larla tamaml\u0131yoruz. \u0130lk 9 ayda, y\u0131l\u0131n ba\u015f\u0131nda koydu\u011fumuz hedeflerin de \u00fczerinde bir performans g\u00f6stererek, y\u00fczde 36 b\u00fcy\u00fcd\u00fck. Bu d\u00f6nemdeki ciromuz 2 milyar 141 milyon TL\u2019ye ula\u015ft\u0131. Y\u0131l sonu ciromuzun 3 milyar TL\u2019ye ula\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz\u201d dedi. 77 ildeki 295 Teknosa ma\u011fazas\u0131 ve teknosa.com ile \u00f6nc\u00fc olmaya devam ettiklerini belirten Oyman \u201c2013 sonunda, online ciromuz 2012\u2019ye k\u0131yasla yakla\u015f\u0131k 3 kat\u0131na \u00e7\u0131km\u0131\u015f olacak\u201d dedi.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Online Kanalda B\u00fcy\u00fcyece\u011fiz<\/strong><\/p>\n Necil OYMAN-Teknosa Genel M\u00fcd\u00fcr\u00fc<\/p>\n 2013\u2019te teknoloji perakende sekt\u00f6r\u00fcndeki konsolidasyona dikkat \u00e7eken Gold Teknoloji Marketleri Pazarlama M\u00fcd\u00fcr\u00fc k\u0131l\u0131n\u00e7 Orhan erdemir \u201c2014 y\u0131l\u0131nda tek bir yabanc\u0131 teknoloji perakendecisinin T\u00fcrkiye\u2019de kalaca\u011f\u0131n\u0131, 2015 y\u0131l\u0131nda ise onun da gidece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. sekt\u00f6rdeki yabanc\u0131lar pazardan \u00e7ekilirken, bunlar\u0131 sat\u0131n alan firmalar da verimsiz ma\u011fazalar\u0131 kapatacak. Hatta yabanc\u0131lar\u0131n T\u00fcrkiye\u2019deki franchise ma\u011fazalar\u0131 farkl\u0131 perakendecilerin \u00e7at\u0131s\u0131 alt\u0131na ge\u00e7ebilir. Bunun sonucunda toplamda 1-1.5 milyar TL civar\u0131ndaki bir pazar pay\u0131n\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc yerli firmalar payla\u015facak. Bu durum cirosal a\u00e7\u0131dan yerlileri b\u00fcy\u00fct\u00fcrken, kalan tek yabanc\u0131n\u0131n pazar pay\u0131n\u0131 daha da kaybetmesini h\u0131zland\u0131racak\u201d diye konu\u015ftu. \u201c2014 y\u0131l\u0131nda teknoloji marketlerinin T\u00fcrkiye\u2019deki t\u00fcm teknoloji pazar\u0131ndaki pay\u0131n\u0131 y\u00fczde 30\u2019dan y\u00fczde 34\u2019e \u00e7\u0131karaca\u011f\u0131n\u0131 tahmin ediyorum\u201d diyen erdemir, \u015funlar\u0131 s\u00f6yledi: \u201cold olarak 2014\u2019te pazar\u0131n \u00fczerinde b\u00fcy\u00fcmeye devam edece\u011fiz\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":" TEKNOLOJ\u0130 perakende sekt\u00f6r\u00fcn\u00fcn, 2013\u2019te de sa\u011flam ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme trendine devam etti\u011fini belirten Bimeks Y\u00f6netim kurulu Ba\u015fkan\u0131 Murat Akgiray \u201csekt\u00f6r, genel t\u00fcketici elektroni\u011fi pazar\u0131ndan pay almaya da devam ediyor. nitekim son 3 y\u0131lda teknoloji perakende sekt\u00f6r\u00fcn\u00fcn genel elektronik perakende pazar\u0131ndaki pay\u0131n\u0131n y\u00fczde 5\u2019in \u00fczerinde artmas\u0131 bunu teyid ediyor\u201d dedi. \u201cPazardaki en \u00f6nemli geli\u015fmenin Bimeks\u2019in, sekt\u00f6r\u00fcn […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-62146","post","type-post","status-publish","format-standard","hentry","category-bilim-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/62146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62146"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/62146\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}