Facebook 10 ya\u015f\u0131nda; fakat 11. ya\u015fg\u00fcn\u00fcn\u00fc kutlayacak kadar ya\u015fay\u0131p ya\u015famayaca\u011f\u0131na dair spek\u00fclasyonlar devam ediyor.<\/p>\n

<\/p>\n

Son ara\u015ft\u0131rmalara g\u00f6re Facebook’un g\u00fcnleri say\u0131l\u0131. Facebook ise bas\u0131nda geni\u015f yer bulan bu t\u00fcr ara\u015ft\u0131rmalar\u0131 yalanlayacak verileri titizlikle g\u00fcndeme haz\u0131rl\u0131yor.<\/span><\/p>\n

<\/p>\n

<\/p>\n<\/div>\n

\u00d6rne\u011fin Princeton \u00dcniversitesi’nden ara\u015ft\u0131rmac\u0131lar Google verilerine dayanarak \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde Facebook’un kullan\u0131c\u0131 say\u0131s\u0131n\u0131n y\u00fczde 80’ini yitirece\u011fi \u00f6ng\u00f6r\u00fcs\u00fcnde bulununca Facebook hemen buna kar\u015f\u0131l\u0131k verdi.<\/p>\n

<\/p>\n

\n\u015eirkete ba\u011fl\u0131 \u00e7al\u0131\u015fan bilim insanlar\u0131 ayn\u0131 y\u00f6ntemi kullanarak Princeton \u00dcniversitesi’nin 2021’de hi\u00e7 \u00f6\u011frencisi kalmayaca\u011f\u0131n\u0131 ve 2060’da d\u00fcnyadaki b\u00fct\u00fcn havan\u0131n yitirilece\u011fini s\u00f6ylemenin m\u00fcmk\u00fcn oldu\u011funu ortaya koydu.
\nAra\u015ft\u0131rmac\u0131lar, “T\u00fcm ara\u015ft\u0131rmalara e\u015fit yakla\u015f\u0131lmad\u0131\u011f\u0131n\u0131 ve baz\u0131 analiz y\u00f6ntemlerini kullanarak \u00e7\u0131lg\u0131n sonu\u00e7lara var\u0131labilece\u011fini e\u011flenceli bir \u015fekilde hat\u0131rlatmak istedik.” diye a\u00e7\u0131klama yapt\u0131.<\/p>\n

<\/p>\n

Forrester Research adl\u0131 ara\u015ft\u0131rma merkezinden uzman Nate Elliott da Princeton ara\u015ft\u0131rmas\u0131n\u0131 do\u011fru bulmuyor. Facebook’un g\u00fcc\u00fcn\u00fc, d\u00fczenli olarak yeni \u00f6zellikler ekleme yoluyla yeni \u00fcye kazanmas\u0131 ve eskilerinin de ilgisini canl\u0131 tutmas\u0131nda g\u00f6r\u00fcyor.<\/p>\n

Comscore firmas\u0131n\u0131n verileri de bunu do\u011fruluyor. Bu verilere g\u00f6re,\u00a0ABD<\/a>‘deki 18-24 ya\u015f grubu n\u00fcfusun y\u00fczde 89’u Kas\u0131m 2013 itibariyle Facebook kullan\u0131yordu.<\/p>\n

<\/p>\n

\nElliott, di\u011fer t\u00fcm sosyal a\u011flara k\u0131yasla, Facebook’un \u00e7ok daha gen\u00e7 kullan\u0131c\u0131lar\u0131 bar\u0131nd\u0131rd\u0131\u011f\u0131na dikkat \u00e7ekiyor.<\/p>\n

Facebook ya\u015flan\u0131yor mu?<\/p>\n

<\/p>\n

\nFakat baz\u0131 ara\u015ft\u0131rmalar da var ki Facebook’un \u00e7\u00fcr\u00fctmesi \u00e7ok daha zor.<\/p>\n

iStrategylabs adl\u0131 dijital firma Facebook’un kendi sosyal\u00a0 reklam<\/a>\u00a0verilerini kullanarak son \u00fc\u00e7 y\u0131lda \u00fc\u00e7 milyon gencin Facebook’tan ayr\u0131ld\u0131\u011f\u0131n\u0131 ortaya koydu.
\nDaha \u00f6nce de Pew Internet Centre adl\u0131 ara\u015ft\u0131rma \u015firketi, gen\u00e7lerin ebeveynleri y\u00fcz\u00fcnden Facebook’tan so\u011fudu\u011funu ifade ediyordu. Kaprisli gen\u00e7lerin anne-babalar\u0131yla ayn\u0131 dijital ortam\u0131 payla\u015fmak istememesi kimse i\u00e7in s\u00fcrpriz bir bilgi de\u011fil asl\u0131nda.<\/p>\n

<\/p>\n

Pew, bu nedenle gen\u00e7lerin daha \u00e7ok WhatsApp ya da Snapchat gibi sosyal payla\u015f\u0131m uygulamalar\u0131na y\u00f6neldi\u011fini vurguluyor.<\/p>\n

<\/p>\n

Fakat Pew raporu, Facebook’un gen\u00e7 \u00fcyelerinde y\u00fczde 25 d\u00fc\u015f\u00fc\u015f ya\u015fan\u0131rken 55 ya\u015f \u00fcst\u00fc \u00fcye say\u0131s\u0131nda y\u00fczde 80 art\u0131\u015f oldu\u011funa dikkat \u00e7ekiyor.<\/p>\n

O halde “Facebook ya\u015flan\u0131yor” sonucunu \u00e7\u0131karmak m\u00fcmk\u00fcn m\u00fc?<\/p>\n